How to Improve Your B2B Website Conversion Rate
July 21, 2021
How well does your B2B website convert visitors into sales?
Your B2B Website will perform many functions. If created correctly it should do them all well. The main roles should be:
- Presence on the web for existing and potential customers
- Sales catalog/shopping cart of your products and services
- Sales tool for your sales department
The most important responsibility of a B2B website is to convert leads into sales. Far too often we see websites, some new and recently designed, that don’t take this task into consideration.
Successful Marketing Starts with a Plan
You wouldn’t build a house without a blueprint, why would you start your marketing without one?
Start Your Free BlueprintThis is a list of 'must haves' that will improve your B2B website conversion rate
- Phone number in upper right of every page
- Contact forms in-line on all pages
- Multiple contact options (contact forms, phone numbers, click-to-call, links to social media pages, etc.)
- Evident primary call to action
- Strong on-page calls to action
- Clear sales paths
- Maximum content above the fold
- Descriptive tagline
- Images/media to support sales message
- Descriptive and persuasive copy
- What is 'unique' and 'what you do' on the home page
- Use Google analytics
