Link Building – Developing link relationships (either one-way or reciprocal) with other websites for the purpose of improving traffic or ranking in the SERPs.
Link Exchange aka reciprocal linking
Link Exchange aka reciprocal linking where two or more websites agree to place each other’s links on their websites. Used to cross-promote related industries, and increase the perceived value of the site in the eyes of search engines.
Link Farm aka free-for-all (FFA)
Link Farm aka free-for-all (FFA) Link exchange programs that are deemed by the search engines to have no value to the Internet user. Allegedly, their sole purpose is to manipulate the search engine rankings. The sites feature links in no particular order which are unrelated to each other. Linking to these sites may be considered […]
Link Popularity
Link Popularity: A measure of both the number of inbound links to a website (denoting popularity) weighted by the quality of the incoming links (determined by the link popularity of the referring sites). <!–mep-nl–><!–mep-nl–>Example: Google made known their Pagerank scores, which are a logarithmic function of the general popularity of a webpage.
Log Files
Log Files: Files created by our web server that record such statistics as: Internet service provider (ISP), referring/exit pages, Internet protocol (IP) addresses, browser type, platform type, number of clicks, and date/time stamp, SEOs use log files to analyze trends, administer the site, track users’ movement throughout the website and gather broad demographic information. No […]
Meta Keyword Tag
Meta Keyword Tag: Provides a listed order of keywords for a document. Most major search engines do not use this Meta tag due to previous abuse by webmasters. Yahoo does report to use it, but to a much lesser degree.
Meta Refresh Tag
Meta Refresh Tag: Method of directing web visitors to another page. This technique should only be used for pages that should not be indexed, as search engines will usually skip these pages. For search engine-friendly pages, 301 or 302 redirects should be used.
Meta Search Engine
Meta Search Engine: website that compiles search results using its visitor’s search query, and the search index of two or more search engines.
Meta Tags
Meta Tags: Information placed in HTML tags (within the head section) that is that is passed to browsers and other software, but not seen by site visitors. A few examples of meta tags are: title, keywords, author, language. Search engines deprecated the importance of (or do not even utilize) many meta tags besides the “title” […]
Mirror Sites
Mirror Sites: An identical website on a different server and domain. Large websites may use this (open source community especially, for downloads) to balance heavy server loads. Some web owners also practice this to generate more search engine results. Search engines have become more able to detect this practice, and penalize pages that have a […]
