WSI B2B Marketing Blog

Our diverse team of Internet Marketing Specialist share their passion and knowledge in our blog; delivering the latest Internet Marketing techniques and advice to keep you ahead of your competition. Our topics range from the minute-by-minute changes in SEO algorithms to time tested systems and programs, and sometimes we just like to have fun and weigh in on current affairs. Take a look and please let us have some feedback.



Happy New Year for the WSI B2B Marketing Team

We would like to take this opportunity to wish all our clients and friends a Happy New Year from the team here at WSI B2B Marketing We are resolved to keep working hard for your success.  All year long we strive to be the best we can, working dilegnetly to… Read More

Posted by Ben Wiese
Top 3 Tips to Creating a Landing Page that Converts

Creating a landing page should not be a guessing game Believe it or not, there are tried and true methods that will lead to a better converting landing page.  That’s not to say there aren’t many areas to consider, and because of that many people can get confused when they… Read More

Posted by Josh Harris
Google Webmaster Guidelines Updated – Then and Now

Google recently announced updates to their webmaster guidelines. WSI B2B Marketing is looking at what is in store for marketers and how the new Google webmaster guidelines differ from earlier. Google announced a new set of webmaster guidelines on October 3, 2012 on their webmaster central blog. According to Google, their… Read More

Posted by Kamesh Goud
10 Email Marketing Best Practices for B2B Businesses

Existing customers and warm leads are the lifeblood of any business.  Email Marketing is an extremely flexible and cost efficient way to communicate with your audience.  You can acutely target your message in order to maximize deliverability and improve communication.  Staying in touch with them is critical to the growth… Read More

Posted by Carol Mejia
MPF Launch – Setting the Standard in a Niche Market

MPF launch of new website focused on converting 100+ page catalog to a user friendly website. We then moved into the active marketing and SEO on this project, let’s take a look at the challenges, processes and results thus far and the actual build. Existing site & challenges MPF is… Read More

Posted by Ben Wiese
3 Important Tips to Improve Your B2B Website

For many B2B companies a real challenge is finding out what can be done to improve your site’s functionality and ultimately get more sales.  The web is full of tips to get the latest sliding menu or gradient background.  With B2C websites there is a “coolness” factor that must be… Read More

Posted by Josh Harris
Google Grant Funding – Helping Non-Profits Internet Marketing Reach

The Hemangioma Treatment Foundation case study If you are raising money for your non-profit and have a strong Internet Marketing Strategy, you should consider the Google Grant program for an additional source of help. This online advertising tool is helping non-profits with their Internet Marketing reach. The Hemangioma International Treatment… Read More

Posted by Hube Hopkins
5 Reasons B2B Companies Need A Mobile Website Today!

It’s totally clear to every businessperson today that mobile websites are the way of the future. In fact, they are here TODAY for leading companies in every market. Sales between businesses will be no different in the era of mobile computing; in fact B2B sales and advertising via mobile websites… Read More

Posted by Hube Hopkins
How LinkedIn is Actually Going to Benefit Your B2B Company. (Hint: Connections are only a Small Part)

Two nights ago I attended a social media panel/networking event, which ended up being rather enjoyable and not just because of the free food and drink. The topic of the night was Pinterest and Facebook, and how to use them for your business. Once the panel opened up to the… Read More

Posted by Ben Wiese
A Lighthearted Look Back at the Olden Days

I don’t want to date myself too much but I was talking to a (younger) friend recently about the changes in technology over the years.  I happened to mention that when I first started working, one of our means of communication with the outside world was via a telex machine…. Read More

Posted by Carol Mejia




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