Google recently announced updates to their webmaster guidelines. WSI B2B Marketing is looking at what is in store for marketers and how the new Google webmaster guidelines differ from earlier. Google announced a new set of webmaster guidelines on October 3, 2012 on their webmaster central blog. According to Google, their motto behind releasing these new […]
10 Email Marketing Best Practices for B2B Businesses
Existing customers and warm leads are the lifeblood of any business. Email Marketing is an extremely flexible and cost efficient way to communicate with your audience. You can acutely target your message in order to maximize deliverability and improve communication. Staying in touch with them is critical to the growth of your business. Standing out […]
Digital, Internet Marketing Budget – How Much Do We Invest to Stay Competitive?
This is an update to a very popular blog post from a couple of years ago. We are still trying to answer the question “how much should we be spending on Digital or Internet Marketing Budget, now including social media and all the other new branding and lead generation tools. Is there a benchmark?” There […]
MPF Launch – Setting the Standard in a Niche Market
MPF launch of new website focused on converting 100+ page catalog to a user friendly website. We then moved into the active marketing and SEO on this project, let’s take a look at the challenges, processes and results thus far and the actual build. Existing site & challenges MPF is a leader in designing and […]
3 Important Tips to Improve Your B2B Website
For many B2B companies a real challenge is finding out what can be done to improve your site’s functionality and ultimately get more sales. The web is full of tips to get the latest sliding menu or gradient background. With B2C websites there is a “coolness” factor that must be achieved, but with B2B everything […]
Google Grant Funding – Helping Non-Profits Internet Marketing Reach
The Hemangioma Treatment Foundation case study If you are raising money for your non-profit and have a strong Internet Marketing Strategy, you should consider the Google Grant program for an additional source of help. This online advertising tool is helping non-profits with their Internet Marketing reach. The Hemangioma International Treatment Foundation has benefited from Google […]
5 Reasons B2B Companies Need A Mobile Website Today!
It’s totally clear to every businessperson today that mobile websites are the way of the future. In fact, they are here TODAY for leading companies in every market. Sales between businesses will be no different in the era of mobile computing; in fact B2B sales and advertising via mobile websites will usher in a dimension […]
How LinkedIn is Actually Going to Benefit Your B2B Company. (Hint: Connections are only a Small Part)
Two nights ago I attended a social media panel/networking event, which ended up being rather enjoyable and not just because of the free food and drink. The topic of the night was Pinterest and Facebook, and how to use them for your business. Once the panel opened up to the floor for questions I noticed […]
A Lighthearted Look Back at the Olden Days
I don’t want to date myself too much but I was talking to a (younger) friend recently about the changes in technology over the years. I happened to mention that when I first started working, one of our means of communication with the outside world was via a telex machine. At the time, I worked […]
Be More Productive This Spring By Becoming an Organizing Machine
By clearing the clutter off of your desk you also clear the cobwebs out of your mind. Here are 4 easy to follow steps that will help you be more productive.1) Prioritize Your To-dosTasks always have a way of piling up. That’s ok… it happens to all of us. Fortunately, we can use the simple […]
