SCVB Re-brand Case Study
The Spartanburg Convention & Visitors Bureau (SCVB) is the official destination marketing organization for the City and County of Spartanburg, South Carolina. The SCVB was established in 1986 as a division of the Spartanburg Area Chamber of Commerce.
Located in the foothills of the beautiful Blue Ridge Mountains, Spartanburg is known for its Revolutionary War battles, as well as a rich textile and agricultural history. Home to a thriving arts and culture community, Spartanburg also offers visitors plentiful outdoor recreation opportunities and stunning scenic views. This SCVB Re-brand case study shows what we did increase visitors to their site and increase the number of downloads of the virtual tourism guide.
The website was outdated and did not reflect the eclectic vibrancy of the Spartanburg area. Traffic to the site was low and the bounce rate high. Few visitors were locating and downloading the virtual tourism guide.
In collaboration with the marketing team at SCVB we put together a plan that included a complete revamp of the design and layout of the site. The site needed a fresh look, simplified navigation, and on-page calls to action.
Traffic to the site increased immediately with longer user visits and increased page visits. The newly added downloadable guides along with better placement of the inline forms increased user interactions and conversions.