Hard and Soft Digital Marketing ROI

We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, conversion rates, and sales per raw lead. These predictions were helpful […]

5 Key Things that Make B2B Internet Marketing Different from B2C

Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]

5 Hot New Ways to Generate B2B Business Leads

With all the changes in technology, everyone connected in the mobile space from any location, and the death of old ways of getting information, businesses have to embrace new ways to generate business-to-business leads. Let’s take a quick look at what’s dying and what’s coming on strong:Dying lead generation techniques:Telephone cold callingPrint media, particularly the […]

Building a B2B Lead Generation System

This article gives the “basic formula” for building a B2B lead generation system. This is the bare bones basic process and it’s generally recommended that you follow the process in the order shown here for quickest profitability from your investment. Know your Market, Know your Competition Know your “online” as well as your traditional competition. […]

3 Keys To Make Your B2B Landing Page Better

Landing pages can be made differently for different purposes, so the rules that may apply and work for one may not necessary produce the same results for your page, there is no exact recipe for making the perfect landing page. There are however some universal guidelines to follow that have been proven and are now […]

How much should a B2B Website Cost for Your Business

Whether you are a self-employed one man show, or an international, publicly traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business.From large, 1000+ page sites, to 5 page overviews or mini-sites, they all act as your […]

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