5 Key Things that Make B2B Internet Marketing Different from B2C

Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]

How much should a B2B Website Cost for Your Business

Whether you are a self-employed one man show, or an international, publicly traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business.From large, 1000+ page sites, to 5 page overviews or mini-sites, they all act as your […]

Top 3 Tips to Creating a Landing Page that Converts

Creating a landing page should not be a guessing game Believe it or not, there are tried and true methods that will lead to a better converting landing page.  That’s not to say there aren’t many areas to consider, and because of that many people can get confused when they are creating a landing page. […]

3 Important Tips to Improve Your B2B Website

For many B2B companies a real challenge is finding out what can be done to improve your site’s functionality and ultimately get more sales.  The web is full of tips to get the latest sliding menu or gradient background.  With B2C websites there is a “coolness” factor that must be achieved, but with B2B everything […]

Download the free RAMP Lead Generation Toolkit

Download the free RAMP Lead Generation toolkit to discover… Wish there was a way to guarantee that your sales process would turn produce qualified, sales ready leads? Do your marketing campaigns seem to be inconsistent depending on the focus of your sales team? Now, there is a way for marketing to work together with automation […]

The future – mobile, apps, marketing, life in general

Shame on me for not posting this last week when I originally got it together. Would have been ‘amazing’ with the 4Gs release…. In Vegas, we had one of the chief digital strategist speak as keynote at WSI E&I 2011. He talked about the future and specifically how to predict the future without predicting the […]

New Look, Improved Conversion, and Lead Followup – Asher Strategies Redesign

Earlier this week we launched the redesigned http://www.asherstrategies.com Here are some of the highlights: New Design – Cleaner, modern, faster   Updated the look while staying within their existing brand, and adding a cleaner more modern flair to the design: Removed the navigational flash and homepage flash for improved SEO, and cross device compatibility Removed […]

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