Whenever we send out an email message we always want to know what the open rate was and how we can improve it. The answer to these two questions might be harder to find than you realize. Let’s take a look at how email open rates are measured and what can cause the figures to […]
Everyone wants to be proactive, heading off problems in their business before they impact profits and reputation. If your company is preparing to design or redesign your website, proactivity starts with learning how incorporation of Search Engine Optimization principles from the start of the web design process will help you reach your goal of more […]
If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business, […]
I came across this great quote on BtoBonline.com, speaking about comanies deciding whether to take search engine optimization (SEO) in-house. “A lot of people say, We can do this internally.’ This is one of those things where you wouldn’t defend yourself in court. We’re far enough along where, if the guy who is fixing your […]
Here at B2B Marketing, we have been selling and delivering results virtually for over 15 years. Who would have thought that we were preparing for selling in the COVID-19 age all that time? About 3 years into the business, we made the strategic decision to go 100% virtual and never invest in an office. That […]
Are you wanting to use digital marketing to grow your business in 2022? If so, ‘Achieving Aggressive Growth Goals with Digital Marketing’ is a can’t miss podcast offering expert advice on crafting a growth-oriented digital marketing campaign from President of WSI B2B Marketing, Hube Hopkins. Throughout the podcast a wide variety of digital marketing topics […]
eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially. According to eCommerce experts, shoppers are spending at least a third of their budgets online. There are expected to be over two billion digital buyers by the end of next year. What is your company doing […]
Our company helps clients get more traffic and have their websites convert better but traffic is expensive… and difficult… and inconsistent. We know that over time a good marketer can create many more victories and a positive ROI, but the greatest ROI boost most companies can make is to make better use of what they […]
Email marketing is one of the easiest and cheapest forms of ecommerce today. Whether your company is a small one-man-band or a large multi-million dollar organization, it can benefit from email marketing to generate leads, sell products and services, and increase awareness. B2B and B2C companies should all have some form of an email marketing […]
Landing pages can be made differently for different purposes, so the rules that may apply and work for one may not necessarily produce the same results for your page. There is no exact recipe for making the perfect landing page. There are, however, some universal guidelines to follow that have been proven and are now […]
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