More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’. Google and other search engines are constantly tweaking their algorithms. We need to be able to keep up. Writing creative content is the way to stay ahead. Not only do […]
Creating a landing page should not be a guessing game Believe it or not, there are tried and true methods that will lead to a better converting landing page. That’s not to say there aren’t many areas to consider, and because of that many people can get confused when they are creating a landing page. […]
This year is expected to bring an EXPLOSION of content marketing. It’s always been an important part of Internet Marketing, but now more than ever it is worth your while to look at who is doing it well and blowing the competition out of the water. It takes a lot more effort than it used […]
One of the great challenges as a SEO or even pay per click campaign matures is to keep expanding the articles to reach as many people as possible. A business may look at the results in google’s keyword tool for their most-prized keywords and believe they are limited as to the number of potential clients/customers […]
I just finished reading “The Mysteries of Pittsburgh” written by Michael Chabon. I started reading it on the flight back from my honeymoon and have been hooked ever since. Now I must admit that I am not (unfortunately) one of those avid readers of novels that get hooked easily. But only this book and one […]
What is the biggest problem most B2B companies have when trying to get new content on their website or blog? That’s right – who is going to write the content, and where are they going to find the time to accomplish this among their other responsibilities? I estimate 95% of businesses we run into struggle […]
Decided we would hold off on the Adsense articles for a bit. Most of the readers of our blog are companies marketing products, rather than informational sites trying to get into the black. Keep sending me your emails if you wish for me to continue and I’ll gauge interest. I had a breakthrough today that […]
Stop Words: Common words that search engines ignore when indexing a page’s contents. Good copywriting caters to the customer and avoids temptation to omit these words.
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