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Cookies

Cookies – A small file placed by a website on the user’s hard drive that provides information to the website. Cookies can be used to provide personalized content to the user.

Counter

Counter – A script that collects information about the visitors to a web page. This may include hits, page views, unique visitors, unique IPs, etc. Many web hosts integrate advanced statistics packages into their products that we may use to collect information from visitors to our site.

Conversion Rate

Conversion Rate – The ratio of visitors to a site, to a specific action; usually making a sale or generating a lead to a future sale (submitting contact information). This ration is expressed as a percentage.<!–mep-nl–><!–mep-nl–>Example: 500 visitors today, with 10 sales = 2%

CSV

CSV aka comma-separated value file format that uses commas (,) to separate data fields. Commonly used by affiliate programs for data feeds, and by shopping engines (like Froogle) to update merchant and product information.

Custom Error Page

Custom Error Page – Default pages display when a website encounters errors, such as a 404 (web page not found) error. A custom error page preserves the look and feel of the site and provides helpful information to the site visitor.

Dedicated Server

Dedicated Server – a server that hosts only one website. These are recommended for high traffic (example: Google.com) or high bandwidth sites (those that rely on multimedia presentations).

Deep Linking

Deep Linking- Linking to a page of content within a website that bypasses the home page, or the submitting of specific URLs to search engines that lie several layers within the site infrastructure. This improves visibility of pages to search engines that may otherwise require several clicks to reach from the home page.

DHTML

DHTML – An extension of HTML that uses CSS and Javascript to enable small animations and dynamic menus. Especially useful for SEOs who want searchable menus and do not wish to place all their eggs in one basket by using only Javascript.

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