Custom Online Marketing for Device Manufacturers

Our integrated, custom online marketing approach principally focuses on inbound marketing.

Working with companies to clearly understand products, buyer challenges to improve messaging that helps them:

  • Clearly say what they do
  • Differentiate what is unique in their business, products, and services
  • Be sure that they can deliver on their marketing messages and that their clients truly value the benefits they are highlighting

Based on extensive market research, competitive analysis, and “Internet Business Analysis”, we design the most efficient “unique” marketing system for your medical products business that will achieve your growth goals and support all your marketing and sales in the business.

The medical industry, though manufacturing in nature, demands a very high website and related property user experience. It compares with the top brands in the consumer markets. People shopping for medical products want the very best in everything, the look and feel has to support that demand for quality.

Marketing Tailor Made For Medical Device Manufacturing Companies

B2B digital marketing for medical device manufacturing companies is a lot different than consumer digital marketing. Some key differences are:

Steps to make a sale are a lot more complex, often involve teams of people, and can take months or years. There are medical conferences and trade shows that have to be supported with digital marketing to be successful.

There is deep dependence on technical data and being a resource in your market, BUT buying decisions are still made on things like first impressions (of your website), liking your culture, and those “old brain” stimuli that make people like you. Doctors buying your products are people, with those hidden buying signals we need to emphasize.

To be honest, most medical device manufacturing companies are quite hard to understand the technology and the languge. That’s where we really shine. Our owner is a Mechanical Engineer by degree and has run manufacturing companies. It gives us a huge advantage for you.

The medical industry has rules and regulations not found in most other manufacturing businesses. We understand things you can and can’t do. We have worked with legal teams to be sure our Google Ads are compliant and we clear all benefits claims before using them. It’s part of our processes.

We can help if you:

  • Are an medical device manufacturer who needs more qualified leads and you want to aggressively grow
  • Know people are looking for your products or services and your competition is getting that business
  • Value the ROI from an investment done right
  • Have tried marketing on your own or with other local “generalist” marketing firms without much luck
  • Like partnering with other companies to build your business, you have the right attitude to work with a partner

Recent medical device manufacturing websites

Web design an ophthalmic laser manufacturing company

Project Summary

Iridex is the global leader in high-technology laser solutions for Retina and Glaucoma physicians. Their products offer the most non-invasive and safest solutions available. B2B Marketing has built their product-focused website for selling directly to physicians and established excellent website traffic flow, consistent conversion of visitors to leads, and a user-friendly interface to interact with doctors at trade shows and webinars for ongoing education.

Additionally, B2B Marketing has built multiple related “patient-facing” websites to help educate the public on treatment options and the reasons to use an Iridex solution.

View case study

internet marketing for B2b companies

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