Author Archives: Ben Wiese

Predictions for Social Media in 2011

Tim Ferris, author of The 4-Hour Workweek, took a stab at his predictions for social media marketing in 2011 on Mashable.com. Social media marketing is still a new and poorly measured marketing tactic that has the vast majority of marketers constantly chatting on how to make it work for them. Here are four predictions from […]

Play to your Customer’s Process – MOHELA.com 1 Hour Website Redesign

The second installment of the 1 hour redesign series. If you’d like your website evaluated with a complete sample design, please let us know. I encountered this week’s redesign while trying to pay for my education. Recently, my loans were transferred back to MOHELA (who originally owned them), and I was faced with registering on […]

The Great PC vs. Mac Debate

Yes, I know it’s a tired debate but it’s one I just can’t seem to let go.  You see, I’ve always been a PC fanboi.  I’ve told everyone I can think of over the past fifteen years of being in the computer tech field that PC’s are superior to everything. I’d say things like: “PC’s […]

Customer Service IS the New Marketing

Harry Gordon Selfridge, founder of London’s Selfridges store, coined the phrase “The Customer is Always Right”.  Selfridge wanted to make the customer feel special and give quality customer service. Over the last one hundred years, this theory in customer service seems to have fallen by the wayside. One quick search of this phrase on Google […]

Entrepreneur Magazine Ranks WSI #1

Entrepreneur Magazine, an industry leading publication in the franchising industry, released its 2010 Franchise 500 listing. Would you believe it, for the 10th year in a row, WSI, the world’s leading Internet marketing franchise, earns a place in Entrepreneur Magazine’s Franchise 500 listing, claiming the #1 spot in the category of Internet Services. Also, WSI […]

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