Keyword Arbitrage

April 11, 2006

Keyword Arbitrage – A marketing technique where the advertiser purchases keywords in a pay-per-click at a low cost. The traffic is then refocused towards pay-per-click ads on their site which bring in more revenue than it cost to bring the traffic. This method of marketing is extremely difficult to do, and is only worthwhile on large scales that often only the finest database experts and “black-hat” marketers can accomplish.