Onpage Optimization
Onpage Optimization: Factors that exist within the website’s pages. Keyword placement, title and meta tags, network and linking structure, content, etc.
Offpage Optimization
Offpage Optimization: Includes factors that do not exist on the owner’s webpage. Backlinks and the anchor text within them are primary factors.
Outbound Links
Outbound Links: A link from one webpage pointing at another webpage.
Pagerank (aka PR)
Pagerank(aka PR) – One of the methods used by Google to determine the relevance or importance of a web page. A link to a web page counts as a vote of support. The more votes received, the more important a webpage is perceived to be. The Pagerank is a logarithmic function of the level of […]
Page Views
<p>Page Views Aka Counter measuring each time a webpage is viewed, irrespective of the identity of the visitor.</p><!–mep-nl–><!–mep-nl–><p>Example:</p><!–mep-nl–><!–mep-nl–><p>Surfer A visits one page of a two-page website = 1 page view</p><!–mep-nl–><p>Surfer B visits both pages of a site, viewing one of the pages twice = 3 page views.</p><!–mep-nl–><p>Surfer C visits one page of the site, leaves […]
Pagejacking
Pagejacking: Black-hat SEO technique of using content from another website without the original website’s consent, with the purpose of improving ranking. Whereas most black-hat techniques violate ethical standards, this violates copyright laws.
Paid Inclusion
Paid Inclusion: Payment to a search engine or directory to be listed with their service. Most worthy search engines will find you with their robots through incoming links. Paid inclusion may be helpful in some directories if they provide traffic.
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clicked, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, […]
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clicked, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, […]
Pay-per-click Search Engines
Pay-per-click Search Engines: A marketing option where a site may have their link and site/product information placed within a database that is displayed when the search engine user makes particular queries within the search engine. The business listing their links are charged each time the user clicks on the link to their site. The fee […]
