As a Principal at The Pursuit Group, John directs digital marketing and sales initiatives for both B2B and B2C clients. Areas of focus include strategic consulting, and integration of Marketing Automation and CRM systems to accelerate sales. He is both Marketing Skills (A/B/C) and CRM-Field Marketing Certified through the Business Marketing Institute.
Marketing Automation – The What, Why, and How
This Marketing Automation webinar explains what Marketing Automation is and how to tell if you are a good candidate. John Edwards will show you what results you can expect to see and how to implement it into your sales cycle.