WSI B2B Marketing Blog

Our diverse team of Internet Marketing Specialist share their passion and knowledge in our blog; delivering the latest Internet Marketing techniques and advice to keep you ahead of your competition. Our topics range from the minute-by-minute changes in SEO algorithms to time tested systems and programs, and sometimes we just like to have fun and weigh in on current affairs. Take a look and please let us have some feedback.



Hard and Soft Digital Marketing ROI

We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, conversion rates, and sales per raw… Read More

Posted by Hube Hopkins
Vertical Marketing for B2B Using Facebook

Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network,… Read More

Posted by Hube Hopkins
5 Key Things that Make B2B Internet Marketing Different from B2C

Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and… Read More

Posted by Hube Hopkins
Manufacturing Digital Marketing – What IS Digital Marketing?

Are you in a manufacturing company in the B2B space? Are you interested in growing and taking advantage of the recovering economy? If so, I would guess you are hearing a lot about “digital marketing” as an emerging “must do” for your company? Let’s define what that means in a… Read More

Posted by Josh Harris
How to Improve Your B2B Website Conversion Rate

How well does your B2B website convert visitors into sales? Your B2B Website will perform many functions. If created correctly it should do them all well. The main roles should be: Presence on the web for existing and potential customers Sales catalog/shopping cart of your products and services Sales tool… Read More

Posted by Carol Mejia
Sales Statistics that Can Save Your Business

Ten key sales statistics that relate to your basic sales processes If you heed the message in these vital statistics, your business will grow faster, guaranteed. Speed to follow up on web leads is vital.  Following up within 5 minutes will make you 9 times more likely to convert them…. Read More

Posted by Hube Hopkins
Top 3 Reasons You Should Convert To Universal Analytics – Now

Why you should convert To Universal Analytics  Last year, Google introduced its newest version of Analytics called Universal Analytics. With this launch comes a new set of tracking code, which pulls data from online and offline devices allowing you to track visitor’s across different devices. Currently, both traditional Google Analytics… Read More

Posted by Josh Harris
Checklist for Building a Great Facebook Page for Your Small Business

A Business Facebook Page is a Necessity With Social Media becoming so important as a marketing tool for many types of small businesses, we want to offer some benchmark sites and a short checklist for making your Facebook page really work for you. Checklist for an Engaging and Productive Small… Read More

Posted by Hube Hopkins
Why You Need More Than a B2B SEO Agency

Customers are changing the way they behavior online. Customers are researching more on the internet before they make any buying decision. With the Internet playing a bigger part in the decision making process it becomes even more important for B2B businesses to have a strong online presence. Do not make… Read More

Posted by Kamesh Goud
Internet Marketing for Chinese Companies in the USA

The time is right for Chinese companies to move into the USA market. Though a lot less “numbers of customers”, the US family income is 6 times what it is in China. It’s a huge market for Chinese products.In the USA, trust is very high for European and Japanese products…. Read More

Posted by Hube Hopkins




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