WSI B2B Marketing Blog

We are hosting a webinar on Tuesday, March 9, 2021 at 11 AM ET all about “Researching Your Digital Marketing Presence to Unlock Opportunities”. Are you a company struggling to find your niche in an overly saturated online marketplace? Even if your services are excellent, it is not easy to attract or keep a loyal […]

Traditionally, when one thinks of B2B marketing strategies, outbound and direct tactics usually come to mind, reaching out directly to buyers or potential clients. However, nowadays, there are plenty more tools and tactics you can use to really expand your reach and boost those returns. That’s where the wide range of B2B marketing services comes […]

Now that 2021 is upon us, here are a few ideas to help with your Digital Marketing strategic planning to meet your business goals for the year. Business strategy, marketing strategy, and then your digital marketing strategy all have to be in place to make sure your digital work for 2021 will really be effective. […]

eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially. According to eCommerce experts, shoppers are spending at least a third of their budgets online. There are expected to be over two billion digital buyers by the end of next year. What is your company doing […]

Here at B2B Marketing, we have been selling and delivering results virtually for over 15 years. Who would have thought that we were preparing for selling in the COVID-19 age all that time? About 3 years into the business, we made the strategic decision to go 100% virtual and never invest in an office. That […]

We have some exciting news to share. WSI has extended our Ahead of the Curve webinar series till the end of May. That means we will be sharing even more digital marketing best practices that you can use to combat the impact COVID-19 is having on your business. Thousands of businesses from all over the […]

Our customers for digital marketing for manufacturers are telling us two trends that are going to shape the landscape after COVID-19. The first is that a lot manufacturing is going to be coming back home in critical industries like pharmaceuticals, food, critical medical equipment, and medical supplies.The second major trend is that dramatically more B2B […]

I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world.We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so […]

Google is working a program to provide ad credits for small and medium businesses who have been advertising with them since the beginning of 2019. The total program will be $340M in ad credits.These ad credits will show up in your Google Ads account as the program is set up. We at WSI B2B Marketing […]

The first thing that is striking in B2B digital marketing is how vital it is to have the basics in place.Companies that don’t are in the same shape that companies without a website faced in 2008. The basics are:StrategyInteractive websiteActively driving traffic to your website with SEO, PPC, or Social MediaActively working conversion of visitors […]