As we close out 2018, we’ve been thinking about what’s ahead next year in our market, and how we need to adjust our focus areas for our clients. Here’s what we’re watching. Must Have the Basics Covered (Sounds Simple, Right?) The first thing that is striking in B2B digital marketing is how vital it is […]
Podcast: Achieving Aggressive Growth Goals with Digital Marketing
Are you wanting to use digital marketing to grow your business in 2019? If so, ‘Achieving Aggressive Growth Goals with Digital Marketing’ is a can’t miss podcast offering expert advice on crafting a growth-oriented digital marketing campaign from President of WSI B2B Marketing, Hube Hopkins. Throughout the podcast a wide variety of digital marketing topics […]
Hard and Soft Digital Marketing ROI
We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, conversion rates, and sales per raw lead. These predictions were helpful […]
Vertical Marketing for B2B Using Facebook
Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]
5 Key Things that Make B2B Internet Marketing Different from B2C
Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]
Manufacturing Digital Marketing – What IS Digital Marketing?
Are you in a manufacturing company in the B2B space? Are you interested in growing and taking advantage of the recovering economy? If so, I would guess you are hearing a lot about “digital marketing” as an emerging “must do” for your company? Let’s define what that means in a narrow context of a “growth […]
How to Improve Your B2B Website Conversion Rate
How well does your B2B website convert visitors into sales? Your B2B Website will perform many functions. If created correctly it should do them all well. The main roles should be: Presence on the web for existing and potential customers Sales catalog/shopping cart of your products and services Sales tool for your sales department The […]
Sales Statistics that Can Save Your Business
Ten key sales statistics that relate to your basic sales processes If you heed the message in these vital statistics, your business will grow faster, guaranteed. Speed to follow up on web leads is vital. Following up within 5 minutes will make you 9 times more likely to convert them. (InsideSales.com). We deal with sales […]
Top 3 Reasons You Should Convert To Universal Analytics – Now
Why you should convert To Universal Analytics Last year, Google introduced its newest version of Analytics called Universal Analytics. With this launch comes a new set of tracking code, which pulls data from online and offline devices allowing you to track visitor’s across different devices. Currently, both traditional Google Analytics and Universal Analytics are available […]
Checklist for Building a Great Facebook Page for Your Small Business
A Business Facebook Page is a Necessity With Social Media becoming so important as a marketing tool for many types of small businesses, we want to offer some benchmark sites and a short checklist for making your Facebook page really work for you. Checklist for an Engaging and Productive Small Business Facebook Page: Great pictures […]
