This is our 2022 update to a very popular blog post from a couple of years ago. What should you invest in Digital or Internet Marketing as it continues to change with evolving technology? COVID had a significant impact and created a spike in investment online in 2020 and 2021. Now that we see trade […]
5 Vital Digital Marketing KPIs for CEOs & the C-Suite
As a leader in your company, you are inundated with numbers. Dashboards, reports, spreadsheets, and analytics are coming from multiple directions day in and day out, reporting on all aspects of your business. If you do marketing, I can attest there is no shortage of data to distract from the metrics that really matter. Most […]
Top 5 Reasons Why Digital Marketing Isn’t Working For You (And How To Fix Them)
Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their business model is “too different” or “too unique” for internet marketing. In the following article, I will explain the top five […]
How Much Do We Need to Invest in Digital Marketing to Stay Competitive and Grow?
Every growing company should be asking this question on at least an annual basis “How Much Do We Need to Invest in Digital Marketing to Stay Competitive and Grow?”. With this blog update, we will answer the question in broad terms and give you some guidance. There is no “exact” answer, and each company is […]
9 Tips on Leading A Virtual Team
Each week Dale Carnegie Training Centers send out e-tips. We found this one to be particularly helpful since we work in a virtual environment ourselves. There are some great ideas on how to make the virtual environment work best for you. The 9 Tips On Managing A Virtual Team Are: Tip #1. Have A Live […]
Split Testing Emails; Why You Should And How It Can Help
I know you’ve heard this over and over again about split testing but I can not stress enough how important it is to constantly fine tune your email marketing campaigns in order to improve them. Below is a list of suggestions to get you started. It is by no means a complete list and can […]
No Search Engine Traffic for Your Niche B2B Product or Service? Try This…
One of the biggest challenges niche providers of B2B products and services face when generating leads via the Internet can be finding the demand. When a company creates truly innovative products which may be the first of its kind to solve a unique problem, people don’t know what to search for… or even that they […]
What Exactly is Email Open Rate and How is it Measured?
Whenever we send out an email message we always want to know what the open rate was and how we can improve it. The answer to these two questions might be harder to find than you realize. Let’s take a look at how email open rates are measured and what can cause the figures to […]
Think "SEO" from the Beginning of Website Design
Everyone wants to be proactive, heading off problems in their business before they impact profits and reputation. If your company is preparing to design or redesign your website, proactivity starts with learning how incorporation of Search Engine Optimization principles from the start of the web design process will help you reach your goal of more […]
Drastically Improve your ROI with Marketing Automation
If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business, […]
