WSI B2B Marketing Blog

Here at B2B Marketing, we have been selling and delivering results virtually for over 15 years. Who would have thought that we were preparing for selling in the COVID-19 age all that time? About 3 years into the business, we made the strategic decision to go 100% virtual and never invest in an office. That […]

We have some exciting news to share. WSI has extended our Ahead of the Curve webinar series till the end of May. That means we will be sharing even more digital marketing best practices that you can use to combat the impact COVID-19 is having on your business. Thousands of businesses from all over the […]

Our customers for digital marketing for manufacturers are telling us two trends that are going to shape the landscape after COVID-19. The first is that a lot manufacturing is going to be coming back home in critical industries like pharmaceuticals, food, critical medical equipment, and medical supplies.The second major trend is that dramatically more B2B […]

I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world.We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so […]

Google is working a program to provide ad credits for small and medium businesses who have been advertising with them since the beginning of 2019. The total program will be $340M in ad credits.These ad credits will show up in your Google Ads account as the program is set up. We at WSI B2B Marketing […]

The first thing that is striking in B2B digital marketing is how vital it is to have the basics in place.Companies that don’t are in the same shape that companies without a website faced in 2008. The basics are:StrategyInteractive websiteActively driving traffic to your website with SEO, PPC, or Social MediaActively working conversion of visitors […]

As we close out 2018, we’ve been thinking about what’s ahead next year in our market, and how we need to adjust our focus areas for our clients. Here’s what we’re watching. Must Have the Basics Covered (Sounds Simple, Right?) The first thing that is striking in B2B digital marketing is how vital it is […]

Are you wanting to use digital marketing to grow your business in 2019? If so, ‘Achieving Aggressive Growth Goals with Digital Marketing’ is a can’t miss podcast offering expert advice on crafting a growth-oriented digital marketing campaign from President of WSI B2B Marketing, Hube Hopkins. Throughout the podcast a wide variety of digital marketing topics […]

We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, conversion rates, and sales per raw lead. These predictions were helpful […]

Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]