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Yahoo! Transition Tips: Organic Search Transition and Editorial Guidelines

Transition with Quality Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. We’ve continued to make good progress against this goal, and we regularly evaluate our progress. However, please remember that, as we continue to go through our series of checkpoints, if […]

Algorithm (Search Engine)

Algorithm (search engine) – A complex mathematical formula applied to the web pages in a search engine’s’ index to create an ordered ranking. Search engines regularly change these formulas to improve search results.

Alt Tags

Alt Tags: Incorrectly referenced, as they are actually attributes of the image tag. It displays a short text description of an image as you hover the mouse over it. The Alt tag is also used by search engines and screen readers to identify what the image is. If the image is not displayed for any […]

Authority Site

Authority Site: Search engines measure a website’s importance to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a field<!–mep-nl–><!–mep-nl–>Example: […]


Backlink (aka Incoming Link): Links from another web page that direct to our web page. Backlinks to a web page may be checked through most major search engines. There is also software available which will organize data into report forms

Bad Neighborhood

Bad Neighborhood: The term is used specifically by Google on their information for webmasters pages to identify sites which have been banned or penalized.. Link farms and Free-for-all pages fall in this category because they do not provide any content, but serve only to provide backlinks to sites (an attempt to deceive the search engines). […]


Banned – The removal of a website domain from a search engine’s listing. Very few sites are actually banned. Most are penalized. Search engines consider lifting their ban if the offending material is removed.

Black-Hat SEO

Black-Hat SEO: A general term for search engine optimization practices that concentrate on manipulation of search engine algorithms to enhance rankings, or those that are deemed unethical by the Internet Marketing industry. Unethical search engine optimization techniques have been defined within the search community as violating the search engine’s terms of use / guidelines, heavy […]

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