Step #1: Market to the Right Person(s) You must strike the right balance between digital marketing to your end users and the distributors selling your products. In some markets, the manufacturer markets to the end user who seeks their products out from a distributor. The best recent analogy for this model is the pharmaceutical industry […]
This is our 2022 update to a very popular blog post from a couple of years ago. What should you invest in Digital or Internet Marketing as it continues to change with evolving technology? COVID had a significant impact and created a spike in investment online in 2020 and 2021. Now that we see trade […]
Every growing company should be asking this question on at least an annual basis “How Much Do We Need to Invest in Digital Marketing to Stay Competitive and Grow?”. With this blog update, we will answer the question in broad terms and give you some guidance. There is no “exact” answer, and each company is […]
Everyone wants to be proactive, heading off problems in their business before they impact profits and reputation. If your company is preparing to design or redesign your website, proactivity starts with learning how incorporation of Search Engine Optimization principles from the start of the web design process will help you reach your goal of more […]
If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business, […]
Here at B2B Marketing, we have been selling and delivering results virtually for over 15 years. Who would have thought that we were preparing for selling in the COVID-19 age all that time? About 3 years into the business, we made the strategic decision to go 100% virtual and never invest in an office. That […]
eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially. According to eCommerce experts, shoppers are spending at least a third of their budgets online. There are expected to be over two billion digital buyers by the end of next year. What is your company doing […]
We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, and sales per raw lead. These predictions were helpful and in […]
A Business Facebook Page is a Necessity With Social Media becoming so important as a marketing tool for many types of small businesses, we want to offer some benchmark sites and a short checklist for making your Facebook page really work for you. Checklist for an Engaging and Productive Small Business Facebook Page: Great pictures […]
Ten key sales statistics that relate to your basic sales processes If you heed the message in these vital statistics, your business will grow faster, guaranteed. 1 Speed to follow up on web leads is vital. Following up within 5 minutes will make you 9 times more likely to convert them. (InsideSales.com). We deal with […]
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