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Author Archives: Hube Hopkins

Developing an eCommerce Strategy is Easier than Ever

eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially. According to eCommerce experts, shoppers are spending at least a third of their budgets online. There are expected to be over two billion digital buyers by the end of next year. What is your company doing […]

Top 10 Tips To Improve Your Virtual Selling

Here at B2B Marketing, we have been selling and delivering results virtually for over 15 years. Who would have thought that we were preparing for selling in the COVID-19 age all that time? About 3 years into the business, we made the strategic decision to go 100% virtual and never invest in an office. That […]

Digital Marketing Trends for 2019

As we close out 2018, we’ve been thinking about what’s ahead next year in our market, and how we need to adjust our focus areas for our clients. Here’s what we’re watching. Must Have the Basics Covered (Sounds Simple, Right?) The first thing that is striking in B2B digital marketing is how vital it is […]

Hard and Soft Digital Marketing ROI

We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, conversion rates, and sales per raw lead. These predictions were helpful […]

Vertical Marketing for B2B Using Facebook

Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]

5 Key Things that Make B2B Internet Marketing Different from B2C

Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]

Sales Statistics that Can Save Your Business

Ten key sales statistics that relate to your basic sales processes If you heed the message in these vital statistics, your business will grow faster, guaranteed. Speed to follow up on web leads is vital.  Following up within 5 minutes will make you 9 times more likely to convert them. (InsideSales.com).  We deal with sales […]

Checklist for Building a Great Facebook Page for Your Small Business

A Business Facebook Page is a Necessity With Social Media becoming so important as a marketing tool for many types of small businesses, we want to offer some benchmark sites and a short checklist for making your Facebook page really work for you. Checklist for an Engaging and Productive Small Business Facebook Page: Great pictures […]

Internet Marketing for Chinese Companies in the USA

The time is right for Chinese companies to move into the USA market. Though a lot less “numbers of customers”, the US family income is 6 times what it is in China. It’s a huge market for Chinese products.In the USA, trust is very high for European and Japanese products. We have evolved from the […]

5 Hot New Ways to Generate B2B Business Leads

With all the changes in technology, everyone connected in the mobile space from any location, and the death of old ways of getting information, businesses have to embrace new ways to generate business-to-business leads. Let’s take a quick look at what’s dying and what’s coming on strong:Dying lead generation techniques:Telephone cold callingPrint media, particularly the […]

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