Developing an eCommerce Strategy is Easier than Ever

eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially. According to eCommerce experts, shoppers are spending at least a third of their budgets online. There are expected to be over two billion digital buyers by the end of next year. What is your company doing […]

Top 10 Tips To Improve Your Virtual Selling

Here at B2B Marketing, we have been selling and delivering results virtually for over 15 years. Who would have thought that we were preparing for selling in the COVID-19 age all that time? About 3 years into the business, we made the strategic decision to go 100% virtual and never invest in an office. That […]

Manufacturing is Coming Home and the Products are Going to Be Sold ONLINE

Our customers for digital marketing for manufacturers are telling us two trends that are going to shape the landscape after COVID-19. The first is that a lot manufacturing is going to be coming back home in critical industries like pharmaceuticals, food, critical medical equipment, and medical supplies.The second major trend is that dramatically more B2B […]

Digital Marketing Trends for 2019

As we close out 2018, we’ve been thinking about what’s ahead next year in our market, and how we need to adjust our focus areas for our clients. Here’s what we’re watching. Must Have the Basics Covered (Sounds Simple, Right?) The first thing that is striking in B2B digital marketing is how vital it is […]

Podcast: Achieving Aggressive Growth Goals with Digital Marketing

Are you wanting to use digital marketing to grow your business in 2019? If so, ‘Achieving Aggressive Growth Goals with Digital Marketing’ is a can’t miss podcast offering expert advice on crafting a growth-oriented digital marketing campaign from President of WSI B2B Marketing, Hube Hopkins. Throughout the podcast a wide variety of digital marketing topics […]

Hard and Soft Digital Marketing ROI

We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, conversion rates, and sales per raw lead. These predictions were helpful […]

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