The old 4 Ps of marketing In the era of mass marketing, the 4Ps were the holy grail of marketing for companies. Product Price Place Promotion These were the original four variables that marketing teams had to control to create customers and grow their businesses. It all revolves around getting people to buy what your […]
In many markets, 90% or more of our customers are OFF-line. By using Internet marketing to quickly test our sales process, we may then “take it to the streets” to collect the bulk of the revenue in our niche.