As digital marketing continues to evolve with new technology and platforms, businesses must re-evaluate their budgets and strategies to stay competitive. The potential policy changes under the Trump administration, including tax adjustments and shifts in federal spending, could influence the broader economy—and by extension, your marketing approach. Here are some updated considerations to help you […]
We are thrilled to announce that WSIB2B Marketing has reached the esteemed status of Platinum Partner through our partnership with Constant Contact Lead Gen+CRM. This accomplishment highlights our unwavering commitment to delivering exceptional marketing automation solutions and solidifies our position as a leading provider of comprehensive B2B marketing services. Additionally, we are excited to share […]
As a leader in your company, you are inundated with numbers. Dashboards, reports, spreadsheets, and analytics are coming from multiple directions day in and day out, reporting on all aspects of your business. If you do marketing, I can attest there is no shortage of data to distract from the metrics that really matter. Most […]
We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, and sales per raw lead. These predictions were helpful and in […]
These days, things in the B2B world are handled a little differently, especially where marketing is concerned. In such a digital age, face-to-face meetings, conventions, and more traditional forms of marketing have fallen by the wayside. This doesn’t mean that they’re still not useful, but to get the best return on your B2B marketing investment, […]
Our customers for digital marketing for manufacturers are telling us two trends that are going to shape the landscape after COVID-19. The first is that a lot manufacturing is going to be coming back home in critical industries like pharmaceuticals, food, critical medical equipment, and medical supplies. The second major trend is that dramatically more […]
I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, […]
Google is working a program to provide ad credits for small and medium businesses who have been advertising with them since the beginning of 2019. The total program will be $340M in ad credits. These ad credits will show up in your Google Ads account as the program is set up. We at WSI B2B […]
The first thing that is striking in B2B digital marketing is how vital it is to have the basics in place. Companies that don’t are in the same shape that companies without a website faced in 2008. The basics are: Strategy Interactive website Actively driving traffic to your website with SEO, PPC, or Social Media […]
Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]
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