Manufacturing is Coming Home and the Products are Going to Be Sold ONLINE

Our customers for digital marketing for manufacturers are telling us two trends that are going to shape the landscape after COVID-19. The first is that a lot manufacturing is going to be coming back home in critical industries like pharmaceuticals, food, critical medical equipment, and medical supplies.The second major trend is that dramatically more B2B […]

Hard and Soft Digital Marketing ROI

We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, conversion rates, and sales per raw lead. These predictions were helpful […]

Vertical Marketing for B2B Using Facebook

Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]

5 Key Things that Make B2B Internet Marketing Different from B2C

Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]

Internet Marketing for Chinese Companies in the USA

The time is right for Chinese companies to move into the USA market. Though a lot less “numbers of customers”, the US family income is 6 times what it is in China. It’s a huge market for Chinese products.In the USA, trust is very high for European and Japanese products. We have evolved from the […]

How much should a B2B Website Cost for Your Business

Whether you are a self-employed one man show, or an international, publicly traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business.From large, 1000+ page sites, to 5 page overviews or mini-sites, they all act as your […]

Digital, Internet Marketing Budget – How Much Do We Invest to Stay Competitive?

This is an update to a very popular blog post from a couple of years ago. We are still trying to answer the question “how much should we be spending on Digital or Internet Marketing Budget, now including social media and all the other new branding and lead generation tools. Is there a benchmark?” There […]

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