Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]
The time is right for Chinese companies to move into the USA market. Though a lot less “numbers of customers”, the US family income is 6 times what it is in China. It’s a huge market for Chinese products. In the USA, trust is very high for European and Japanese products. We have evolved from […]
Whether you are a self-employed one-man show, or an international, publicly-traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business. From large, 1000+ page sites, to 5-page overviews or mini-sites, they all act as your first impression, […]
Creating a landing page should not be a guessing game Believe it or not, there are tried and true methods that will lead to a better converting landing page. That’s not to say there aren’t many areas to consider, and because of that many people can get confused when they are creating a landing page. […]
Google recently announced updates to their webmaster guidelines. WSI B2B Marketing is looking at what is in store for marketers and how the new Google webmaster guidelines differ from earlier. Google announced a new set of webmaster guidelines on October 3, 2012 on their webmaster central blog. According to Google, their motto behind releasing these new […]
This is an update to a very popular blog post from a couple of years ago. We are still trying to answer the question “how much should we be spending on Digital or Internet Marketing Budget, now including social media and all the other new branding and lead generation tools. Is there a benchmark?” There […]
The Hemangioma Treatment Foundation case study If you are raising money for your non-profit and have a strong Internet Marketing Strategy, you should consider the Google Grant program for an additional source of help. This online advertising tool is helping non-profits with their Internet Marketing reach. The Hemangioma International Treatment Foundation has benefited from Google […]
Download the free RAMP Lead Generation toolkit to discover… Wish there was a way to guarantee that your sales process would turn produce qualified, sales ready leads? Do your marketing campaigns seem to be inconsistent depending on the focus of your sales team? Now, there is a way for marketing to work together with automation […]
Instead of creating a simple card this year, and because we all work virtually, we’ve put together a how-to throw a virtual holiday party video for your enjoyment. It’s a been a great year here at WSI B2B Marketing and we are looking forward to 2012. Wishing You and Yours a Safe Holiday Season and […]
Shame on me for not posting this last week when I originally got it together. Would have been ‘amazing’ with the 4Gs release…. In Vegas, we had one of the chief digital strategist speak as keynote at WSI E&I 2011. He talked about the future and specifically how to predict the future without predicting the […]
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