Webinar video and slides: “Researching Your Digital Marketing Presence to Unlock Opportunities”. Download the Presentation (PDF) Are you a company struggling to find your niche in an overly saturated online marketplace? Even if your services are excellent, it is not easy to attract or keep a loyal customer base in such a digitized world. This […]
Now that 2021 is upon us, here are a few ideas to help with your Digital Marketing strategic planning to meet your business goals for the year. Business strategy, marketing strategy, and then your digital marketing strategy all have to be in place to make sure your digital work for 2021 will really be effective. […]
Are you in a manufacturing company in the B2B space? Are you interested in growing and taking advantage of the recovering economy? If so, I would guess you are hearing a lot about “digital marketing” as an emerging “must do” for your company? Let’s define what that means in a narrow context of a “growth […]
Why you should convert To Universal Analytics Last year, Google introduced its newest version of Analytics called Universal Analytics. With this launch comes a new set of tracking code, which pulls data from online and offline devices allowing you to track visitor’s across different devices. Currently, both traditional Google Analytics and Universal Analytics are available […]
Landing pages can be made differently for different purposes, so the rules that may apply and work for one may not necessary produce the same results for your page, there is no exact recipe for making the perfect landing page. There are however some universal guidelines to follow that have been proven and are now […]
Creating a landing page should not be a guessing game Believe it or not, there are tried and true methods that will lead to a better converting landing page. That’s not to say there aren’t many areas to consider, and because of that many people can get confused when they are creating a landing page. […]
For many B2B companies a real challenge is finding out what can be done to improve your site’s functionality and ultimately get more sales. The web is full of tips to get the latest sliding menu or gradient background. With B2C websites there is a “coolness” factor that must be achieved, but with B2B everything […]
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