Tag Archives: b2b

5 Hot New Ways to Generate B2B Business Leads

With all the changes in technology, everyone connected in the mobile space from any location, and the death of old ways of getting information, businesses have to embrace new ways to generate business-to-business leads. Let’s take a quick look at what’s dying and what’s coming on strong:Dying lead generation techniques:Telephone cold callingPrint media, particularly the […]

Building a B2B Lead Generation System

This article gives the “basic formula” for building a B2B lead generation system. This is the bare bones basic process and it’s generally recommended that you follow the process in the order shown here for quickest profitability from your investment. Know your Market, Know your Competition Know your “online” as well as your traditional competition. […]

How much should a B2B Website Cost for Your Business

Whether you are a self-employed one man show, or an international, publicly traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business.From large, 1000+ page sites, to 5 page overviews or mini-sites, they all act as your […]

Digital, Internet Marketing Budget – How Much Do We Invest to Stay Competitive?

This is an update to a very popular blog post from a couple of years ago. We are still trying to answer the question “how much should we be spending on Digital or Internet Marketing Budget, now including social media and all the other new branding and lead generation tools. Is there a benchmark?” There […]

10 Email Marketing Best Practices for B2B Businesses

Existing customers and warm leads are the lifeblood of any business.  Email Marketing is an extremely flexible and cost efficient way to communicate with your audience.  You can acutely target your message in order to maximize deliverability and improve communication.  Staying in touch with them is critical to the growth of your business. Standing out […]

3 Important Tips to Improve Your B2B Website

For many B2B companies a real challenge is finding out what can be done to improve your site’s functionality and ultimately get more sales.  The web is full of tips to get the latest sliding menu or gradient background.  With B2C websites there is a “coolness” factor that must be achieved, but with B2B everything […]

7 Simple Ways to Make Your Web Analytics Shine In the Boardroom

Usually, the bigger the business, the greater the means and desire to collect analytics. Color and perhaps even 3d reports and graphs fly off the printers and stuff our email inboxes all month – churning out data on the month’s activities. Then, the moment of truth, the managerial meeting in the boardroom. The CEO looks […]

1 Hour Website Redesign

This is the first of subsequent posts of a 1 hour website redesign. If you’d like a quick new design for your company or website, please let us know. The goals of the 1 Hour Website Redesign are: Quickly critique the website noting strengths and weaknesses Examine and [hopefully] improve the design aesthetic Have a […]

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