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Tag Archives: Email Marketing

10 Email Marketing Best Practices for B2B Businesses

Existing customers and warm leads are the lifeblood of any business.  Email Marketing is an extremely flexible and cost efficient way to communicate with your audience.  You can acutely target your message in order to maximize deliverability and improve communication.  Staying in touch with them is critical to the growth of your business. Standing out […]

B2B Email Marketing Top 10 Benchmarking Results

(Summarized from MarketingSherpa‘s Email Benchmarking Guide – 2008) Powerful information in easy to understand bullet points regarding the best practices of B2B Email Marketing “Inbox Overload” is the Number one concern on the minds of email marketers, far exceeding concern over delivery and tracking issues 36% report recipient mailboxes are swamped and all email suffers […]

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