One of the biggest challenges niche providers of B2B products and services face when generating leads via the Internet can be finding the demand. When a company creates truly innovative products which may be the first of its kind to solve a unique problem, people don’t know what to search for… or even that they […]
Whenever we send out an email message we always want to know what the open rate was and how we can improve it. The answer to these two questions might be harder to find than you realize. Let’s take a look at how email open rates are measured and what can cause the figures to […]
If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business, […]
Our company helps clients get more traffic and have their websites convert better but traffic is expensive… and difficult… and inconsistent. We know that over time a good marketer can create many more victories and a positive ROI, but the greatest ROI boost most companies can make is to make better use of what they […]
Email marketing is one of the easiest and cheapest forms of ecommerce today. Whether your company is a small one-man-band or a large multi-million dollar organization, it can benefit from email marketing to generate leads, sell products and services, and increase awareness. B2B and B2C companies should all have some form of an email marketing […]
More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’. Google and other search engines are constantly tweaking their algorithms. We need to be able to keep up. Writing creative content is the way to stay ahead. Not only do […]
Back a few hundred years ago, before television, indoor plumbing, or even light bulbs, one might suspect that time crept by slowly in all aspects. From your day-to-day activities to waiting for the next big “technological” advancement, the human race, while always ingenious, really made no great strides in technology for thousands upon thousands of […]
We would like to take this opportunity to wish all our clients and friends a Happy New Year from the team here at WSI B2B Marketing We are resolved to keep working hard for your success. All year long we strive to be the best we can, working dilegnetly to increase the ROI for all […]
MPF launch of new website focused on converting 100+ page catalog to a user friendly website. We then moved into the active marketing and SEO on this project, let’s take a look at the challenges, processes and results thus far and the actual build. Existing site & challenges MPF is a leader in designing and […]
I don’t want to date myself too much but I was talking to a (younger) friend recently about the changes in technology over the years. I happened to mention that when I first started working, one of our means of communication with the outside world was via a telex machine. At the time, I worked […]
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