Google just announced new changes to their Places Pages in the way they display reviews. Popular review sites such as Yelp, TripAdvisor, and our favorite Customer Lobby have been demoted to a link in the footer of the Places Page and on the local results listing. The bottom line is that in the Google search […]
A famous quote from John Wannamaker, a 19th century pioneer in advertising is: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A year or so ago I’m sitting in on a client meeting where a large business is doing their new year’s strategy session. Also in […]
Earlier this week we launched the redesigned http://www.asherstrategies.com Here are some of the highlights: New Design – Cleaner, modern, faster Updated the look while staying within their existing brand, and adding a cleaner more modern flair to the design: Removed the navigational flash and homepage flash for improved SEO, and cross device compatibility Removed […]
I just finished reading “The Mysteries of Pittsburgh” written by Michael Chabon. I started reading it on the flight back from my honeymoon and have been hooked ever since. Now I must admit that I am not (unfortunately) one of those avid readers of novels that get hooked easily. But only this book and one […]
Usually, the bigger the business, the greater the means and desire to collect analytics. Color and perhaps even 3d reports and graphs fly off the printers and stuff our email inboxes all month – churning out data on the month’s activities. Then, the moment of truth, the managerial meeting in the boardroom. The CEO looks […]
Wouldn’t it be wonderful to be able to stay in touch with customers or potential customers on a regular basis? What would make this even better is if it all happened automatically. This is much easier to achieve than you might imagine. With a robust but flexible email marketing system you can set up simple […]
This Christmas my employer bought each of his employees a FlipVideo by Cisco. I was thrilled. I had wanted to purchase a handy video recording device but the finances were needed elsewhere. Luckily our boss came through and now I’m sitting here with one of the most versatile and affordable hand held video cameras I’ve […]
Yahoo has slowly been shifting exposure on their search engine and publishing network over to Bing ads, and now the switch is complete. If you advertised with Yahoo via pay per click ads, you must now sign up with Bing to keep the gravy train rolling. Is it worth your time? You bet, and here […]
My grandfather, Walter, was born in 1879; that’s 131 years ago. Now as the third generation, I’m still kicking as a business leader and innovator. Now just sit back and think about the changes in business since those days, with a communications focus. When Walter was a 20 year old with two kids, he visited […]
The second installment of the 1 hour redesign series. If you’d like your website evaluated with a complete sample design, please let us know. I encountered this week’s redesign while trying to pay for my education. Recently, my loans were transferred back to MOHELA (who originally owned them), and I was faced with registering on […]
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