Random Musings

This is the first time that three or more generations have coexisted in the workplace and on Wednesday November 18, 2009, I attended the Charleston Young Professionals networking luncheon to learn about how the different generations think, work and live. I was somewhat disappointed to realize that I so perfectly am molded into generation ‘Y’! […]

While conducting research on Social Media Marketing recently for one of our clients I came across a business page for a large insurance company (not a client).  They will remain nameless.  The page has over 13,000 fans, 11 videos and it is being updated regularly, at least twice a week, just as it should be. […]

While we usually work with B2B companies, it is always fun to explore the challenges of local Internet marketing for lead generation. Wright Touch Landscaping in Summerville, SC is a staple of the historic downtown area and has been family owned and operated for over 27 years. Wright Touch Landscaping leverages their experience to turn […]

<p>One of the biggest questions we come across are from b2b companies (or retail) with limited geographic areas they cover and want to know if Internet Marketing is right for them. They’re usually skeptical, because companies in our industry working within their price range don’t do a good job yet of customizing packages geared for […]

MSN Adcenter just released the Beta of their desktop campaign management tool. The “so what” of this for b2b companies looking to begin or expand online marketing in the paid search space is that you have a much better opportunity to test MSN traffic. MSN’s search reach is only about 10% of the US market. […]

As hard-core pay per click marketing veterans in both the world of B2B client services as well as ecommerce and affiliate (performance) marketing, we are always pleased to test out new keyword tools and see if they will give our clients an edge Mindvalley labs, creator of Underground Keywords (also known as Keyword Butler) is […]

MarketLeverage has been sponsoring a slew of affiliate blog contests over the past couple weeks as a well-timed move to gain substantial visibility in the market and perhaps score a few good affiliates in a highly-competitive market. Plus, it’s a nice opportunity for us to win some swag in the process. Contest #1 – Affiliate […]

We started the “top 25” blog list a few weeks ago for the best Search Engine Optimization and Search Engine Marketing blogs. Just recently seomoz.org released their own version of a “top 25” the other day with a ton of extra metrics added to it for all the super-nerds like myself that want to see […]

These are the easiest links to obtain that still have real value. Although their importance has slightly diminished as Search Engines rose in power, directories do still play an important role in the SEO process. Not much of our traffic will come from directories, but the traffic that they do provide will be highly targeted. […]