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Custom Online Marketing for Device Manufacturers

Our integrated, custom online marketing approach principally focuses on inbound marketing.

Working with companies to clearly understand products, buyer challenges to improve messaging that helps them:

  • Clearly say what they do
  • Differentiate what is unique in their business, products, and services
  • Be sure that they can deliver on their marketing messages and that their clients truly value the benefits they are highlighting

Based on extensive market research, competitive analysis, and “Internet Business Analysis”, we design the most efficient “unique” marketing system for your medical products business that will achieve your growth goals and support all your marketing and sales in the business.

The medical industry, though manufacturing in nature, demands a very high website and related property user experience. It compares with the top brands in the consumer markets. People shopping for medical products want the very best in everything, the look and feel has to support that demand for quality.

Marketing Tailor Made For Medical Device Manufacturing Companies

B2B digital marketing for medical device manufacturing companies is a lot different than consumer digital marketing. Some key differences are:

Steps to make a sale are a lot more complex, often involve teams of people, and can take months or years. There are medical conferences and trade shows that have to be supported with digital marketing to be successful.

There is deep dependence on technical data and being a resource in your market, BUT buying decisions are still made on things like first impressions (of your website), liking your culture, and those “old brain” stimuli that make people like you. Doctors buying your products are people, with those hidden buying signals we need to emphasize.

To be honest, most medical device manufacturing companies are quite hard to understand the technology and the languge. That’s where we really shine. Our owner is a Mechanical Engineer by degree and has run manufacturing companies. It gives us a huge advantage for you.

The medical industry has rules and regulations not found in most other manufacturing businesses. We understand things you can and can’t do. We have worked with legal teams to be sure our Google Ads are compliant and we clear all benefits claims before using them. It’s part of our processes.

We can help if you:

  • Are a medical device manufacturer who needs more qualified leads and you want to aggressively grow
  • Know people are looking for your products or services and your competition is getting that business
  • Value the ROI from an investment done right
  • Have tried marketing on your own or with other local “generalist” marketing firms without much luck
  • Like partnering with other companies to build your business, you have the right attitude to work with a partner

Recent medical device manufacturing websites

Web design an ophthalmic laser manufacturing company

Project Summary

Iridex is the global leader in high-technology laser solutions for Retina and Glaucoma physicians. Their products offer the most non-invasive and safest solutions available. B2B Marketing has built their product-focused website for selling directly to physicians and established excellent website traffic flow, consistent conversion of visitors to leads, and a user-friendly interface to interact with doctors at trade shows and webinars for ongoing education.

Additionally, B2B Marketing has built multiple related “patient-facing” websites to help educate the public on treatment options and the reasons to use an Iridex solution.

View Case Study
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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.