Contact Us:

Closing the Generation Gap

November 18, 2009

This is the first time that three or more generations have coexisted in the workplace and on Wednesday November 18, 2009, I attended the Charleston Young Professionals networking luncheon to learn about how the different generations think, work and live. I was somewhat disappointed to realize that I so perfectly am molded into generation ‘Y’! Some of the descriptors used are: driven, ambitious with high expectations, impatient, skeptical, blunt and expressive, image-driven, multi-taskers, preoccupied with maturity, and concerned with inclusion. Now, I don’t necessarily mind identifying with those adjectives, the workplace behaviors are what I was so shocked to perfectly fit, such as “questioning workplace regulations, do not plan on being at the same location for an extended period of time (averaging 1.8 years), need ‘friends’ at work, work hard and expect instant gratification, mentorship is important to this generation, and love training”. Now, if you aren’t sure what qualifies each generation, Baby Boomers are born between 1946-1964, Gen ‘X’ are born between 1965-1980, and Gen ‘Y’ are from 1980-2002. In the luncheon they expressed that there is some ‘gen-centric’ behavior that all generations exude in thinking they are the best generation, but the main focus of the panel was to explore how we can compromise our generational habits, find ways we can make our behaviors easier for different generations to understand, and therefore mitigate workplace conflict. From this session  I have realized in my own workplace that two of my coworkers are of Generation X and their workplace behaviors are typical of that. In particular “being independent, entrepreneurial, adept at learning on the fly, and don’t want to spend a lot of time talking about things or having meetings; they want to get in and do the work and move on to the next thing.” I’ve found that I have some workplace “conflict” with them as a Gen ‘Y’er because I look for mentoring and training from individuals who are more interested in learning on their own and therefore probably feel that I should be the same way. Since we are in the business of the online marketplace and our lives and work revolve around technology, I didn’t identify with needing to change my communication habits based on whom I was talking to, but I thought it was an interesting point. If your boss or executive is a baby boomer who isn’t necessarily technically savvy, he or she may not appreciate your emails, texts, or Skype messages. They may want you to call them on the phone or even come and see them in person. You may have to change the way you think about how to appropriately communicate based on how they work. It is also true that as an executive or boss, if you have a young team, you may need to learn how to Skype or text to make sure you stay on the same level as your team! Our team at WSI B2B Marketing, while being small, manages to contain employees from each of the generations that are in the workforce today. I have realized in one short lunch a few ways in which becoming aware of the tendencies of each generation can make me more aware of how to work with everyone.

Partners with Industry Leading Tools

Google Analytics
Google AdWords
Google Analytics
WSI Corp
Guide To A Top Performing Marketing Program

The Guide To A Top Performing Marketing Program for Your Business

  • A process only 20% of companies use, but you literally can't succeed without it.
  • Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
  • Multiply your ROI 4x with this automatic, repeatable process.
Download This Must-Have Resource
25 Must Haves for Internet Success

25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.

Download Increasing Sales Guide

Latest News

Get the latest from our blog.

Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.