As digital marketing continues to evolve with new technology and platforms, businesses must re-evaluate their budgets and strategies to stay competitive. The potential policy changes under the Trump administration, including tax adjustments and shifts in federal spending, could influence the broader economy—and by extension, your marketing approach. Here are some updated considerations to help you […]
As a leader in your company, you are inundated with numbers. Dashboards, reports, spreadsheets, and analytics are coming from multiple directions day in and day out, reporting on all aspects of your business. If you do marketing, I can attest there is no shortage of data to distract from the metrics that really matter. Most […]
Everyone wants to be proactive, heading off problems in their business before they impact profits and reputation. If your company is preparing to design or redesign your website, proactivity starts with learning how incorporation of Search Engine Optimization principles from the start of the web design process will help you reach your goal of more […]
I came across this great quote on BtoBonline.com, speaking about comanies deciding whether to take search engine optimization (SEO) in-house. “A lot of people say, We can do this internally.’ This is one of those things where you wouldn’t defend yourself in court. We’re far enough along where, if the guy who is fixing your […]
Customers are changing their behavior online. Customers are researching more on the internet before they make any buying decision. With the Internet playing a bigger part in the decision-making process it becomes even more important for B2B businesses to have a strong online presence. Do not make the mistake of considering a good website as […]
More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’. Google and other search engines are constantly tweaking their algorithms. We need to be able to keep up. Writing creative content is the way to stay ahead. Not only do […]
What does a solid B2B SEO Campaign look like? What resources do you need to execute the campaign? These are the questions that baffle inexperienced B2B SEO Campaign planners. Oftentimes answers to these questions can be hard to find, but not if you have a well defined plan to reach your desired goals. Let’s take […]
We have some exciting news to share. WSI has extended our Ahead of the Curve webinar series till the end of May. That means we will be sharing even more digital marketing best practices that you can use to combat the impact COVID-19 is having on your business. Thousands of businesses from all over the […]
Google recently announced updates to their webmaster guidelines. WSI B2B Marketing is looking at what is in store for marketers and how the new Google webmaster guidelines differ from earlier. Google announced a new set of webmaster guidelines on October 3, 2012 on their webmaster central blog. According to Google, their motto behind releasing these new […]
What is the biggest problem most B2B companies have when trying to get new content on their website or blog? That’s right – who is going to write the content, and where are they going to find the time to accomplish this among their other responsibilities? I estimate 95% of businesses we run into struggle […]
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