Customers are changing the way they behavior online. Customers are researching more on the internet before they make any buying decision. With the Internet playing a bigger part in the decision making process it becomes even more important for B2B businesses to have a strong online presence. Do not make the mistake of considering a […]
What does a solid B2B SEO Campaign look like?What resources do you needed to execute the campaign? These are the questions that baffle inexperienced B2B SEO Campaign planners. Oftentimes answers to these questions can be hard to find, but not if you have a well defined plan to reach your desired goals. Let’s take a […]
More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’. Google and other search engines are constantly tweaking their algorithms. We need to be able to keep up. Writing creative content is the way to stay ahead. Not only do […]
Google recently announced updates to their webmaster guidelines. WSI B2B Marketing is looking at what is in store for marketers and how the new Google webmaster guidelines differ from earlier. Google announced a new set of webmaster guidelines on October 3, 2012 on their webmaster central blog. According to Google, their motto behind releasing these new […]
What is the biggest problem most B2B companies have when trying to get new content on their website or blog? That’s right – who is going to write the content, and where are they going to find the time to accomplish this among their other responsibilities? I estimate 95% of businesses we run into struggle […]
Five Reasons for SEO Outsourcing – Inside the USA Almost every company seriously employing SEO Services on their website for high rankings to generate leads is considering SEO outsourcing. Unless you are a huge company, with a massive marketing staff, you can’t afford the cost of a full timemanager. Outsourcing to a professional firm is […]
I’ve heard from some people that paying for SEO services, consulting, or even a book on Amazon is a waste of money, because all that information is somewhere on the Internet for free. I’d agree to an extent. Somewhere, most of this information has indeed been shared. However, I would strongly caution any business away […]
Of all the Internet Marketing services we provide, the hardest to set prices for and to explain pricing to clients is SEO – Search Engine Optimization to get those first page rankings in Google. I’ve come to the conclusion SEO precisely fits the saying, “you get what you pay for”. Once you have a partner […]
Everyone wants to be proactive, heading off problems in their business before they impact profits and reputation. If your company is preparing to design or redesign your website, proactivity starts with learning how incorporation of Search Engine Optimization principles from the start of the web design process will help you reach your goal of more […]
For some years now Internet Marketing consultants have used the example of George Bush’s bio being inexorably linked to the keyword phrase “miserable failure” as an example of the power of anchor text in classifying material. Google seems to have found a way to automatically fix these manipulations of their results. What impact does that […]
