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Selecting an Internet Marketing Team

December 20, 2021

I came across this great quote on, speaking about comanies deciding whether to take search engine optimization (SEO) in-house.

“A lot of people say, We can do this internally.’ This is one of those things where you wouldn’t defend yourself in court. We’re far enough along where, if the guy who is fixing your computer is also doing your SEO and SEM, it’s time to shop for a specialist.”
– Chris Hulse, VP Strategic Sales and Business Development at

Of course I’m a bit biased in this, but markets are coming to realize that “computers” is not one area of expertise. Heck, even the field of SEO is dividing into many subcategories of expertise. What companies will be on the forefront of this next level of specialization, and which will lag behind?

Here’s one way to look at developing an Internet marketing team.

You’re building your dream home. Would you have the framers do the detail work and trim? Would you have the interior decorator pour the foundation? Would you have the plumber come back to sell the home for you when you pack it in and retire to the islands?

True, there are some highly technical aspects of SEO and Internet marketing, but those are easily taught so long as the person has a solid comfort level with computers. Moreover, those aspects are not going to be the clincher that gets us winning results.

I’ve seen way too many great companies that are absolute bulldogs in their flesh-and-blood marketplace miss extraordinary opportunities to lock in markets online by turning over all web activities to IT, or to graphic-based web designers. They end up with a derivative website or a flashy website, neither of which drives sales. 🙁

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Makeup of a good team for Internet Marketing

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.