Why You Need More Than a B2B SEO Agency

September 24, 2021

Customers are changing their behavior online. Customers are researching more on the internet before they make any buying decision. With the Internet playing a bigger part in the decision-making process it becomes even more important for B2B businesses to have a strong online presence. Do not make the mistake of considering a good website as a strong web presence. A powerful online presence means you can be found in the buying cycle of your prospective customers, in places they might be looking for solutions to their problems. That’s where a good B2B SEO Agency can help.

What a B2B SEO Agency Does

The job of a B2B SEO agency is to identify problem areas of a website and recommend and implement suggestions to make them friendlier. Search engines read keywords on a website and try to get a snapshot presented by the website through means of text, images, and videos.

Core areas of expertise for a B2B SEO Agency are:

• Identify the correct keywords related to a business
• Analyze the website architecture for user-friendliness and search engines friendliness•Analyze content for quality and effectiveness
• Recommend changes to the content to include the right kind of keywords, key-phrases, synonyms & other keyword variations
• Check for errors in Webmastertools to find problem areas & fix the errors
• Provide supporting files such as robots.txt, sitemap.xml, etc.
• Identify trending topics in the industry to develop blogs, articles, whitepapers, videos, and other useful resources
• Gain backlinks to relevant sections of the site in legitimate ways

Although all these points can lead a website from good to great they do not necessarily ensure you leverage all the other online methods of promotions. This is why you need more than a B2B SEO agency.

Traits of a complete B2B Internet Marketing Agency

When talking about leveraging all the online promotional channels, we need to move beyond a B2B SEO agency to a complete Internet Marketing Agency. Core areas of a B2B Internet Marketing agency:

• All the activities and processes followed by a B2B SEO Agency as mentioned above
• Email marketing to send out important newsletters and promotional content
• PPC marketing to get found for the right kind of keywords via paid methods
• Social Media Marketing to send out important announcements, engage with the community and build an authority
• Video marketing to target consumers who are looking for information in video format
• Marketing Automation to target customers based on their interactions with the website
• Re-targeting advertising to influence customers even if they do not convert once they arrive on a website

A complete B2B Digital Marketing Agency will ensure you have a clearly defined strategy and you employ all the promotional channels to a collective goal. A complete agency will make sure you develop all the content, media, and graphics required to make your marketing campaign effective and providing the best ROI for your efforts.