As digital marketing continues to evolve with new technology and platforms, businesses must re-evaluate their budgets and strategies to stay competitive. The potential policy changes under the Trump administration, including tax adjustments and shifts in federal spending, could influence the broader economy—and by extension, your marketing approach. Here are some updated considerations to help you […]
Whether you are a self-employed one-man show, or an international, publicly-traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business. From large, 1000+ page sites, to 5-page overviews or mini-sites, they all act as your first impression, […]
Looking to Keep up with the ever-changing world of Search Engine Marketing and Optimization? Each week we will post the “Top 25” SEO/SEM blogs, giving a nod to Viral Garden’s ever-changing rankings of the top 25 Marketing blogs for the idea. Inclusion – somewhat subjective, since some blogs cover a variety of subject matter. Basically, […]
Keyword Arbitrage – A marketing technique where the advertiser purchases keywords in a pay-per-click at a low cost. The traffic is then refocused towards pay-per-click ads on their site which bring in more revenue than it cost to bring the traffic. This method of marketing is extremely difficult to do, and is only worthwhile on […]
Above the Fold (aka ATF): The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here.
Adsense: A contextual ad serving program run by Google that shares revenue from per-click Adwords ads with the websites where they appear.
Adsense Sandbox – Online tool by digitalpoint.com that gives sample Google Adsense ads for a particular keyword.
Adwords: The brand name of Google’s advertising system that provides ads based on the user query. The cost of these ads is determined on a per-click basis (CPC)
Apache Web Server – An open-source (free) HTTP web server for UNIX systems, Linux, BSD, Microsoft Windows, and other platforms. It is often used because of its strong security features and excellent performance.
Authority Site: Search engines measure a website’s importance to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a field<!–mep-nl–><!–mep-nl–>Example: […]
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