Directory
Directory – A list of websites categorized and edited by humans instead of crawlers. Gives users relevant content, but does not allow for search queries. Yahoo and dmoz.org are examples.
Domain
Domain (aka domain name) A user-friendly identifier that locates a particular website on the Internet. Your domain name server translates the request from the visitor into an IP address which is used to retrieve the requested page.<!–mep-nl–><!–mep-nl–>Example of domain: www.niceguyseo.com<!–mep-nl–><!–mep-nl–>www tells you that the page is located on the world wide web. Niceguyseo is the […]
DNS Propagation
DNS Propagation: The process where information about new domain names are sent throughout the entire Internet to be stored all the domain name servers. The new domain will not be available for use until this process is complete.
Domain Name Server (aka DNS)
Domain Name Server (aka DNS): Computers connected to the Internet that convert user-friendly domain names to the IP number of a computer. This IP number is used to find the appropriate server with the information for the surfer’s request.
Doorway page
Doorway page: A webpage that is specifically designed to appear highly in SERPs for a particular term. The page is then a doorway by which the visitor is directed to the rest of the site’s content. Doorway pages may be categorized as a spamming technique by all major search engines if the doorway page does […]
Dynamic Content
Dynamic Content: Web pages that are created at the instant they are requested from a server. The results may be based on user interaction, and usually pull information from databases stored on the server. Most search engines can read dynamic content, but extra care must be taken to ensure all pages of the website are […]
Exit Page
Exit Page aka The last page requested by a visitor. Exit pages are determined from weblog analysis. Learning which pages the most visitors leave from, may reveal pages that need to be re-engineered to keep visitors through content, or better internal linking.
Flash Graphics
Flash: Software developed by Macromedia that inserts interactive multimedia into a webpage. Flash requires a browser plugin to be installed, but most Internet users do have the plugin installed. The text and links within this vector-based animation is indexed by some search engines like Google, but others require the use of supplemental links and content, […]
Forums
Forum: A Discussion area of a website where users can post questions and responses to a variety of topics. Helpful for the webmaster of the site’s SEO in that they provide stickiness to a website, while providing fresh content. Care should be taken to make the posts (dynamic content) searchable. Forums also help those posting […]
Google Analytics
Google Analytics: Free tool by Google to analyze web traffic; how they found the site, and what they are doing when they arrive. The product is also integrated with their Adwords program to provide ROI tracking.
