Cookies
Cookies – A small file placed by a website on the user’s hard drive that provides information to the website. Cookies can be used to provide personalized content to the user.
Counter
Counter – A script that collects information about the visitors to a web page. This may include hits, page views, unique visitors, unique IPs, etc. Many web hosts integrate advanced statistics packages into their products that we may use to collect information from visitors to our site.
Conversion Rate
Conversion Rate – The ratio of visitors to a site, to a specific action; usually making a sale or generating a lead to a future sale (submitting contact information). This ration is expressed as a percentage.<!–mep-nl–><!–mep-nl–>Example: 500 visitors today, with 10 sales = 2%
Cost per Click (aka CPC)
Cost per Click (aka CPC): A method of advertising where the advertiser is charged an agreed-upon amount when a user clicks on a link to their web page.
Cost per Mil (aka CPM)
Cost per Mil (aka CPM): The cost per 1000 impressions of a particular advertisement regardless of user actions. The M represents the Latin term for one thousand.
CSV
CSV aka comma-separated value file format that uses commas (,) to separate data fields. Commonly used by affiliate programs for data feeds, and by shopping engines (like Froogle) to update merchant and product information.
Custom Error Page
Custom Error Page – Default pages display when a website encounters errors, such as a 404 (web page not found) error. A custom error page preserves the look and feel of the site and provides helpful information to the site visitor.
Dedicated Server
Dedicated Server – a server that hosts only one website. These are recommended for high traffic (example: Google.com) or high bandwidth sites (those that rely on multimedia presentations).
Deep Linking
Deep Linking- Linking to a page of content within a website that bypasses the home page, or the submitting of specific URLs to search engines that lie several layers within the site infrastructure. This improves visibility of pages to search engines that may otherwise require several clicks to reach from the home page.
DHTML
DHTML – An extension of HTML that uses CSS and Javascript to enable small animations and dynamic menus. Especially useful for SEOs who want searchable menus and do not wish to place all their eggs in one basket by using only Javascript.
