Below the Fold
Below the Fold: content on a web page that requires the user to scroll down to view it
Bid Management Tool
Bid Management Tool Aka software to assist pay-per-click users in managing multiple ad campaigns. Additional features may include the ability to interface with multiple PPC engines, monitoring of competitor bids, click analysis (monitor click fraud), and others.
Blind Traffic
Blind Traffic – Low-quality visitors that reach a site through misleading links or spam. These rarely convert to sales, hence webmasters should seek extremely targeted traffic that is looking for website’s product.
Broken Link (aka Dead Link)
Broken Link (aka Dead Link): A link that does not point to a visitable destination. Common causes of this are deletion or renaming of a file, or moving files between directories. Using absolute URLs can reduce risk of the latter cause.
Click Fraud
Click Fraud: The act of clicking on a pay-per-click campaign without the intention of purchasing the product. This may be manually or artificially generated. There are several purposes behind click fraud, which include hurting competition by depleting their advertising budgets, increasing revenue owed to a webmaster for hosting pay-per-click ads (like an adwords member that […]
Click-Through
Click-Through – The action of a user clicking on a link that leads to another web page.
Click-Through-Rate (aka CTR)
Click-Through-Rate (aka CTR): Number of times that a link is clicks-through a link, divided by the number of times that the link is displayed. The CTR is a common statistic for determining the success of a particular advertisement to garner attention from site visitors.
Click Tracking
Click Tracking – Auditing the clicks for a Pay-per-click campaign to determine the integrity of the advertising campaign
Code
Code: The programming and markup languages that create the websites and content that we see. Internet Marketing professionals should at least learn the basics of HTML (or XHTML), CSS, and Javascript. After that, more advanced languages such as PHP, ASP.NET, and others may add flexibility and functionality.
Content
Content: Information contained on a page that the visitor can interact with, such as text, images, and links. Any formatting information is referred to as the presentation.
