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Bid Management Tool

Bid Management Tool Aka software to assist pay-per-click users in managing multiple ad campaigns. Additional features may include the ability to interface with multiple PPC engines, monitoring of competitor bids, click analysis (monitor click fraud), and others.

Blind Traffic

Blind Traffic – Low-quality visitors that reach a site through misleading links or spam. These rarely convert to sales, hence webmasters should seek extremely targeted traffic that is looking for website’s product.

Click Fraud

Click Fraud: The act of clicking on a pay-per-click campaign without the intention of purchasing the product. This may be manually or artificially generated. There are several purposes behind click fraud, which include hurting competition by depleting their advertising budgets, increasing revenue owed to a webmaster for hosting pay-per-click ads (like an adwords member that […]

Click-Through-Rate (aka CTR)

Click-Through-Rate (aka CTR): Number of times that a link is clicks-through a link, divided by the number of times that the link is displayed. The CTR is a common statistic for determining the success of a particular advertisement to garner attention from site visitors.

Code

Code: The programming and markup languages that create the websites and content that we see. Internet Marketing professionals should at least learn the basics of HTML (or XHTML), CSS, and Javascript. After that, more advanced languages such as PHP, ASP.NET, and others may add flexibility and functionality.

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