Internet Marketing Glossary

Visitor (aka user): An Internet user who accesses a webpage. (We prefer calling them a customer)

WYSIWYG Editor stands for “What you see is what you get” a type of web page editor that uses features similar to paint programs to construct a page without requiring the user directly code in HTML.

Adsense Sandbox: Online tool by digitalpoint.com that gives sample Google Adsense ads for a particular keyword.

Above the Fold (aka ATF): The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here. ATF content receives the most attention from users (being that it is immediately viewed without action on the viewers part), hence extra attention in search algorithms.