Internet Marketing Glossary

Search Query: The keyword(s) typed into a search engine form when conducting a search. This educates marketers as to the needs of customers.

Server refers to either a computer, or the specific software that enables a computer to provide services to other computers linked by a network (like the Internet).

Spam: An Internet term used to represent unwanted content.<!–mep-nl–><!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>From a Search Engine Optimization perspective, it refers to practices that give web pages unfair rankings in the search engine result pages. The determination of unfair practices is made through interpretation of a search engine’s terms of use, and of the general principles that search engines operate […]

Traffic: Term used to loosely describe the amount of activity over a website for a specific period of time. Typical measurements of traffic are unique visitors and page views

Unique Visitor (aka unique session) a metric used for website traffic that records the unique IP addresses that visit a website during a specific time period (usually one day). Unique visitor statistics can be inflated if the user has a dynamic IP address.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–>The user identified with IP address 234.123.23.45 visits our homepage. IP 234.111.11.11 visits […]

URL (Uniform Resource Locator) : An HTTP address used within the World Wide Web to identify the location of a web page on the Internet. A URL is mapped to an IP address by Domain Name Servers (DNS). <!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm

URI (Uniform Resource Identifier) roughly the same as the URL of a webpage, but also includes the specific location of the desired information<!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm#bookmarkgoingtofaq