Search Engine Optimization (aka SEO): A subset of Internet Marketing. Designing a website’s pages and links to improve its rank within organic, crawler-based listings of search engines. These methodologies are applied on the premise that search engine users typically make their selections from the first few search engine result pages for a given search query.
Search Query: The keyword(s) typed into a search engine form when conducting a search. This educates marketers as to the needs of customers.
Server refers to either a computer, or the specific software that enables a computer to provide services to other computers linked by a network (like the Internet).
Shared Server: A server that hosts multiple websites. Bandwidth (and performance) is split between the sites hosted on the server.
Spam: An Internet term used to represent unwanted content.<!–mep-nl–><!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>From a Search Engine Optimization perspective, it refers to practices that give web pages unfair rankings in the search engine result pages. The determination of unfair practices is made through interpretation of a search engine’s terms of use, and of the general principles that search engines operate […]
Trackbacks: A system by which blogs may post messages to each other about citations and related resources. Not all blog software supports Trackbacks, though it may have a system that operates in a similar fashion.<!–mep-nl–><!–mep-nl–>Example: Blog A writes an article. Blog B likes the article and mentions it in their most recent post. Blog B […]
Traffic: Term used to loosely describe the amount of activity over a website for a specific period of time. Typical measurements of traffic are unique visitors and page views
Unique Visitor (aka unique session) a metric used for website traffic that records the unique IP addresses that visit a website during a specific time period (usually one day). Unique visitor statistics can be inflated if the user has a dynamic IP address.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–>The user identified with IP address 234.123.23.45 visits our homepage. IP 234.111.11.11 visits […]
URL (Uniform Resource Locator) : An HTTP address used within the World Wide Web to identify the location of a web page on the Internet. A URL is mapped to an IP address by Domain Name Servers (DNS). <!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm
URI (Uniform Resource Identifier) roughly the same as the URL of a webpage, but also includes the specific location of the desired information<!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm#bookmarkgoingtofaq
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