Unique Visitor (aka unique session)

March 13, 2006

Unique Visitor (aka unique session) a metric used for website traffic that records the unique IP addresses that visit a website during a specific time period (usually one day). Unique visitor statistics can be inflated if the user has a dynamic IP address.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–>The user identified with IP address 234.123.23.45 visits our homepage. IP 234.111.11.11 visits our homepage as well. This counts as two unique visitors.<!–mep-nl–>the user id 234.123.23.45 visits 20 pages on our website. That counts as one unique visitor