<p>Page Views Aka Counter measuring each time a webpage is viewed, irrespective of the identity of the visitor.</p><!–mep-nl–><!–mep-nl–><p>Example:</p><!–mep-nl–><!–mep-nl–><p>Surfer A visits one page of a two-page website = 1 page view</p><!–mep-nl–><p>Surfer B visits both pages of a site, viewing one of the pages twice = 3 page views.</p><!–mep-nl–><p>Surfer C visits one page of the site, leaves […]
Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clicked, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, […]
Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clicked, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, […]
Pay-per-click Search Engines: A marketing option where a site may have their link and site/product information placed within a database that is displayed when the search engine user makes particular queries within the search engine. The business listing their links are charged each time the user clicks on the link to their site. The fee […]
Plugin Software that provides additional functionality to existing software.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>Macromedia Flash plugin for Flash multimedia content</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Firefox plugins for Mozilla Firefox Broswer</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Wordpress plugins</li><!–mep-nl–></ul><!–mep-nl–><!–mep-nl–>
Popup: An unrequested window that appears to a site visitor. Some sites will not link to web pages that contain popups. Many web users also have popup blockers built into their browsers. New popup techniques using Javascript, DHTML, and CSS can circumvent detection, however.
Referrer: The URL of a webpage that sends a visitor to a site via link. Used in Internet Marketing and SEO to determine results from marketing efforts.
ROI (Return on Investment): Important to determine before embarking on any business venture, or advertising campaign.
Search Engine: A database of web addresses that are organized so the user may explore the database through the use of a search query.
Search Engine Optimization (aka SEO): A subset of Internet Marketing. Designing a website’s pages and links to improve its rank within organic, crawler-based listings of search engines. These methodologies are applied on the premise that search engine users typically make their selections from the first few search engine result pages for a given search query.
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