Pay-per-click (PPC) advertising

March 14, 2006

Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clicked, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, and maximum flexibility by having low costs of entry, and payment only for results.