Google bombing: The action of many sites joining to link to a page using unflattering anchor text. The goal is so that when the text included in the anchor is used in a search query, the web page that is the object of the “Google bomb” appears. Created in 2001 by Adam Mathes who linked […]
Google Toolbar: A downloadable toolbar for both Internet Explorer and Firefox that adds functions to the user’s Internet browser. For SEO purposes, the Pagerank of a site is displayed. It also contains a permanent Google search bar, popup blocker, and various other features. The Google Toolbar now features integrated bookmarks that can be used from […]
Heading Tags: An HTML tag that provides formatting that separates the content from the standard paragraph formatting. They should be used to provide summaries of the content following them. Keyword phrases should be inserted as well for maximum SEO value.
Hits: A commonly misunderstood statistic that counts the number of times files are accessed on a website. Each image is counted with the page itself. Ignore any site that tries to use Hits as a metric of its visitor count.
HTML (aka Hypertext markup language): Programming language used to markup web content for display in a browser.
Hyperlink: A graphic or text string that, when clicked by the user, takes the user to a new web page. For maximum SEO value, text hyperlinks (text links) are preferred.
Image Map: An image with several hotspots, or regions that point to different hyperlinks. Clicking on the area will activate these hyperlinks. Some search engines do not index these well, as they provide opportunities for spamming. However, they still provide value to the user, if used correctly. Additional text links should be used to supplement […]
Impression: Number of times that link is displayed for particular user query. An impression is recorded each time link to the web page is shown to user. Used in many Internet advertising metrics.
Internet Protocol Address (aka IP address): A unique number used to identify each computer connected to the Internet. IP Addresses are assigned in blocks to countries and specific providers which allows identification of the specific location of either the visitor, or the website. This address may remain the same (static IP), or may change (dynamic […]
Internet Service Provider aka ISP: A company that provides Internet access to an individual or a company. ISPs lease connections from Internet backbone providers
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