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Google bombing

March 24, 2006

Google bombing: The action of many sites joining to link to a page using unflattering anchor text. The goal is so that when the text included in the anchor is used in a search query, the web page that is the object of the “Google bomb” appears. Created in 2001 by Adam Mathes who linked to a friend’s site so that when one typed talentless hack in Google, Adam’s friend’s site would appear.

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