Internet Marketing Glossary

Javascript: Script language developed by Netscape that may be embedded into HTML code to provide additional functionality to websites. Javascript is processed on the Internet user’s computer instead of the server. Two points to consider when using Javascript are that search engines do not index (or comprehend) Javascript, and that a small percentage of Internet […]

Keyword(s): A word or phrase used to query the search engine index for related data. Pages that match the keyword, or are determined to be relevant are ranked by the search engine algorithm, and then presented to the user. The goal of the SEO is to consider the keyword phrases that may be entered by […]

Keyword Popularity: Quantity of searches done for a particular keyword over a specific period of time. These statistics may be found various keyword tools including Google Keyword tool, Wordtracker, and the Overture Keyword Suggestion Tool.

Link Anchor Text aka text link. The text contained within a link that the user may click upon. Using keywords in the anchor text of a link passes relevance to the page that is linked to.<!–mep-nl–><!–mep-nl–>Example:<!–mep-tab–> Be sure to email me if you believe “Nice Guys Finish First” is the best search engine optimization book […]

Link Building – Developing link relationships (either one-way or reciprocal) with other websites for the purpose of improving traffic or ranking in the SERPs.

Link Exchange aka reciprocal linking where two or more websites agree to place each other’s links on their websites. Used to cross-promote related industries, and increase the perceived value of the site in the eyes of search engines.

Link Farm aka free-for-all (FFA) Link exchange programs that are deemed by the search engines to have no value to the Internet user. Allegedly, their sole purpose is to manipulate the search engine rankings. The sites feature links in no particular order which are unrelated to each other. Linking to these sites may be considered […]

Link Popularity: A measure of both the number of inbound links to a website (denoting popularity) weighted by the quality of the incoming links (determined by the link popularity of the referring sites). <!–mep-nl–><!–mep-nl–>Example: Google made known their Pagerank scores, which are a logarithmic function of the general popularity of a webpage.

Log Files: Files created by our web server that record such statistics as: Internet service provider (ISP), referring/exit pages, Internet protocol (IP) addresses, browser type, platform type, number of clicks, and date/time stamp, SEOs use log files to analyze trends, administer the site, track users’ movement throughout the website and gather broad demographic information. No […]