Authority Site

March 26, 2006

Authority Site: Search engines measure a website’s importance to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a field<!–mep-nl–><!–mep-nl–>Example: A link from CNN to an article on your homepage would help your rankings more than one from your personal stamp collecting blog.