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Authority Site

March 26, 2006

Authority Site: Search engines measure a website’s importance to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a field Example: A link from CNN to an article on your homepage would help your rankings more than one from your personal stamp collecting blog.

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