Landing pages can be made differently for different purposes, so the rules that may apply and work for one may not necessarily produce the same results for your page. There is no exact recipe for making the perfect landing page. There are, however, some universal guidelines to follow that have been proven and are now […]
We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, and sales per raw lead. These predictions were helpful and in […]
These days, things in the B2B world are handled a little differently, especially where marketing is concerned. In such a digital age, face-to-face meetings, conventions, and more traditional forms of marketing have fallen by the wayside. This doesn’t mean that they’re still not useful, but to get the best return on your B2B marketing investment, […]
These days, it’s no secret that SEO can have a host of benefits for companies. But in the B2B sector, a lot of people are still doing things the old-fashioned way, focusing their marketing resources on tradeshows or mailing campaigns. Of course, there’s no reason to stop these things if they’ve been successful, but you […]
This article gives the “basic formula” for building a B2B lead generation system. This is the bare bones basic process and it’s generally recommended that you follow the process in the order shown here for quickest profitability from your investment. Know your Market, Know your Competition Know your “online” as well as your traditional competition. […]
With all the changes in technology, everyone connected in the mobile space from any location, and the death of old ways of getting information, businesses have to embrace new ways to generate business-to-business leads. Let’s take a quick look at what’s dying and what’s coming on strong: Dying lead generation techniques: Telephone cold calling Print […]
Traditionally, when one thinks of B2B marketing strategies, outbound and direct tactics usually come to mind, reaching out directly to buyers or potential clients. However, nowadays, there are plenty more tools and tactics you can use to really expand your reach and boost those returns. That’s where the wide range of B2B marketing services comes […]
Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]
Whether you are a self-employed one-man show, or an international, publicly-traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business. From large, 1000+ page sites, to 5-page overviews or mini-sites, they all act as your first impression, […]
Chasing sales can be a thankless task. Use these 10 tips to help you save time, reduce your stress, and close more sales. 1. Throw out 50% of your leads Every salesperson chases too many unqualified leads. Most know right from the start that a lead won’t be good for them or their company, yet […]
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