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3 Keys To Make Your B2B Landing Page Better

November 6, 2021

Landing pages can be made differently for different purposes, so the rules that may apply and work for one may not necessarily produce the same results for your page. There is no exact recipe for making the perfect landing page. There are, however, some universal guidelines to follow that have been proven and are now considered best practices for b2b landing page design. The three key points below are some of the most important and often overlooked of those guidelines.

1. Page Header and Content

Be sure your header matches the content or focus of your landing page. It seems simple, but it can be easy to get off track when developing a header and end up with something that doesn’t complement what your page is all about. A landing page header should entice the visitor to want to read more. Make it as catchy as possible, but be sure the reader isn’t thrown off when reading the content because the two don’t go together.

2. Call To Actions

The trick to a great call to action is doing a bit of research ahead of time. Find out what about your service or product interests your visitors the most. From there, adding a few eye-catching phrases such as “new”, “free”, “learn more” or “download now” is all that is needed to make a great call to action for your landing page.

3. Work Above the Fold

Historically the bounce rate, or amount of time people visit landing pages and immediately leave, is incredibly high. That means visitors are making decisions about your landing page and whether to read more, in just a few seconds. This short amount of time your visitors are taking to make decisions about your page does not include them doing any scrolling. The most important information, and certainly the call to action, needs to be above the fold. That means on the screen when visitors first land on your page without the need to scroll down. This is generally the top third portion of your page.

And remember, the development of your landing page doesn’t stop after you’ve completed the build. To have a truly successful landing page you must continue to test variations of your page to improve your conversion metrics.

For more information on building a B2B landing page that works, drop us a line or give us a call (866) 731-2271.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.