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3 Reasons Why SEO for B2B is a Must

September 9, 2021

These days, it’s no secret that SEO can have a host of benefits for companies. But in the B2B sector, a lot of people are still doing things the old-fashioned way, focusing their marketing resources on tradeshows or mailing campaigns. Of course, there’s no reason to stop these things if they’ve been successful, but you could be missing out on a large consumer segment by not implementing some type of B2B marketing services

Studies over the years have shown that more than 60% of B2B decision-makers begin their process with a simple web search; 77% often say they won’t touch base with a salesperson until they’ve performed their own research online, and B2B companies with a blogging presence can drum up to more than 60% leads each month when compared to those that don’t.

The numbers speak for themselves, of course, but let’s take a closer look at precisely why SEO for B2B can have such great returns!

 

  1. SEO Increases the Value of All Your Content Efforts

You spend a lot of time creating attractive content for, and about, your B2B business, right? Well, why not make it get the biggest return on investment possible for you. With SEO services, you can build trust and confidence among consumers. Buyers in the B2B sector especially want to patronize businesses that are reliable, industry experts.

For those already creating content online, like blogs or videos, implementing the right SEO tactics can drastically increase their value. You can optimize the pieces you currently have online for SEO and create new ones to help you rise in the rankings and target your key buyer personas.

Some of the most important B2B SEO considerations to make include:

 

  1. B2B Search Results for Many Terms Aren’t Overcrowded

Another big reason why B2B companies should be taking advantage of SEO is that there’s a bit of a vacuum to be filled right now. Believe it or not, many B2B companies are still behind the ball when it comes to SEO, making it easier for those who implement campaigns to see marked success. Even some of the world’s largest B2B companies will be found at the bottom of the first page of Google’s rankings, or even on the second.

If you’re wondering how to determine what your company’s rankings are, you can do so by performing a Google search for some of the key phrases and terms in your industry. Make sure that your search is depersonalized (don’t connect your brand name with it) as Google generates their results based on a variety of factors like search history and location.

Once you’ve done this, take a look to see where you show up in the search results and take a look at who your top competitors and what they’re doing that you aren’t. Then, follow suit and try to offer detailed, authoritative, and helpful content that addresses some of the things your competitors aren’t.

 

  1. The Value of B2B for Mobile

These days, no matter what industry you’re in, mobile is making big waves. As more and more people rely on their smartphones or tablets to perform searches and patronize businesses online, mobile SEO has become front and center. As the demographic of your buyers gets younger, mobile will become ever-more important in terms of marketing, so get in on the ground floor while you can. Creating a smart, targeted mobile SEO plan can help you scoop up customers before your competitors.

There are a few things that make mobile search a little different than your traditional search online, including:

Lastly, but certainly not least, another reason why mobile search is taking over is that it never stops. People are on their phones at every hour of the day or night, not just during normal business hours, meaning there are plenty of opportunities for generating leads even when your doors are closed.

 

Contact us today for more B2B marketing services!

In addition to offering industrial B2B marketing services, our team also works with medical device manufacturers, the marine industry, and more. To learn more about developing a targeted B2B marketing plan, contact us online or call 1 (800) 494-6212.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.