3 Reasons Why SEO for B2B is a Must
September 9, 2021
These days, it’s no secret that SEO can have a host of benefits for companies. But in the B2B sector, a lot of people are still doing things the old-fashioned way, focusing their marketing resources on tradeshows or mailing campaigns. Of course, there’s no reason to stop these things if they’ve been successful, but you could be missing out on a large consumer segment by not implementing some type of B2B marketing services.
Studies over the years have shown that more than 60% of B2B decision-makers begin their process with a simple web search; 77% often say they won’t touch base with a salesperson until they’ve performed their own research online, and B2B companies with a blogging presence can drum up to more than 60% leads each month when compared to those that don’t.
The numbers speak for themselves, of course, but let’s take a closer look at precisely why SEO for B2B can have such great returns!
SEO Increases the Value of All Your Content Efforts
You spend a lot of time creating attractive content for, and about, your B2B business, right? Well, why not make it get the biggest return on investment possible for you. With SEO services, you can build trust and confidence among consumers. Buyers in the B2B sector especially want to patronize businesses that are reliable, industry experts.
For those already creating content online, like blogs or videos, implementing the right SEO tactics can drastically increase their value. You can optimize the pieces you currently have online for SEO and create new ones to help you rise in the rankings and target your key buyer personas.
Some of the most important B2B SEO considerations to make include:
Content Type:
When it comes to SEO, content is key, but more particularly, content that connects with the audience you’re trying to reach. For those with an older clientele, creating things like blogs and eBooks might serve you better than videos or sharing PPC ads on social media.
Keywords:
The keywords you employ are what attracts potential customers to your brand then encourages them to take the next step, so research the popular search terms in your industry and the niches you can exploit. Broad search terms cast a wider net than more specific ones, but both will be needed to guide potential customers through the sales funnel.
User Intent:
When it comes to targeting your keywords for Google’s search algorithms, you’ll need to consider user intent to have any success at all. Determine if your ideal consumer wants to buy or learn about your product; create content that answers questions and addresses pain points in the industry.
B2B Search Results for Many Terms Aren’t Overcrowded
Another big reason why B2B companies should be taking advantage of SEO is that there’s a bit of a vacuum to be filled right now. Believe it or not, many B2B companies are still behind the ball when it comes to SEO, making it easier for those who implement campaigns to see marked success. Even some of the world’s largest B2B companies will be found at the bottom of the first page of Google’s rankings, or even on the second.
If you’re wondering how to determine what your company’s rankings are, you can do so by performing a Google search for some of the key phrases and terms in your industry. Make sure that your search is depersonalized (don’t connect your brand name with it) as Google generates their results based on a variety of factors like search history and location.
Once you’ve done this, take a look to see where you show up in the search results and take a look at who your top competitors and what they’re doing that you aren’t. Then, follow suit and try to offer detailed, authoritative, and helpful content that addresses some of the things your competitors aren’t.
The Value of B2B for Mobile
These days, no matter what industry you’re in, mobile is making big waves. As more and more people rely on their smartphones or tablets to perform searches and patronize businesses online, mobile SEO has become front and center. As the demographic of your buyers gets younger, mobile will become ever-more important in terms of marketing, so get in on the ground floor while you can. Creating a smart, targeted mobile SEO plan can help you scoop up customers before your competitors.
There are a few things that make mobile search a little different than your traditional search online, including:
Load Times:
Loading times are extremely important in general, but even more so when it comes to mobile. If you have a slow site, people are going to go elsewhere. This means you need to optimize your website for mobile for it to function at its best.
Long-Tail Keywords:
Long-tail keywords are more than a word or a simple phrase, they’re designed for voice search, so creating actual sentences and answering that sentence in your content is crucial when it comes to mobile SEO.
Easily Accessible CTAs:
With mobile, CTAs need to be simple and large enough for users to click on them with their thumb or forefinger, so be sure to take this into account.
Lastly, but certainly not least, another reason why mobile search is taking over is that it never stops. People are on their phones at every hour of the day or night, not just during normal business hours, meaning there are plenty of opportunities for generating leads even when your doors are closed.
Contact us today for more B2B marketing services!
In addition to offering industrial B2B marketing services, our team also works with medical device manufacturers, the marine industry, and more. To learn more about developing a targeted B2B marketing plan, contact us online or call 1 (800) 494-6212.
